Biography
Sergio Rossi is the famous Italian shoe designer who has managed to create exquisite fashion collections during life for all seasons of the year. Thanks to the work and work of the Master of Women, they were able to supplement the basic wardrobe with beautiful models of shoes or sandals. Movie stars shone on red tracks in the products of the Sergio Rossi brand.Childhood and youth
The "king of shoes" was born on July 31, 1935 in the city of San Mauro Pascoli, located in Emilia-Romagne. The region has long been considered the heart of the shoe industry Italy. Working in this area was confident in the future. The father of the boy who became the first teacher for the future designer belonged to the number of famous shovers.
In Russia's youth, I realized that plans go far beyond the workshop. Having a subtle taste and soul of the artist, Sergio went to Milan, where he studied the craft for two years. After the young man went to Bologna and only then returned to his homeland.
Personal life
About personal life in the biography of the founder of the brand is little information. It is known that the designer has a son of Janelto Rossi, who continues the family dynasty of shoes. Heir Sergio is the owner of his own brand Gianvito Rossi, which he created in 2007. Father taught Son Secorders to create products resembling works of art, and also introduced the production processes and marketing.The boy grew surrounded by rhinestones, sequins and lace, drawings, sketches and other attributes of the life of the "King of shoes". The factory was located under the apartment where the family lived, so instead of a kindergarten, the heir to the shoe empire visited the production.
Model business
In 1951, young Sergio developed the design of the first models. It was sandals that the guy then sewed in winter, and in the summer I sold on the beaches of Rimini and Bologna. Already then buyers noted the sophistication of products, sophisticated, despite the simplicity, style. The characteristic feature of the sandwichees is one strap.
The line called Opanca turned out to be the most successful and in demand. Designed samples that combine branded lacing, high heel and a comfortable block, quickly found popularity not only in Italy, but also in other European countries. However, the first couple, which designer presented under his own name, appeared only in 1968.
This moment is considered the date of the base of the Sergio Rossi brand. The concept of a trademark was based on Sergio's representation that shoes are a continuation of the female leg, and the high and thin heel can be not only seductive, but also convenient. Each pair was created manually, the work included the holding of 120 operations and 14 hours of labor.
The beauty and comfort of the models of Rossi rated in the 70s not only buyers, but also the Italian Couturier Stefano Gabbana, Giannie Versace and others. The designer used competent marketing reception - suggested fashionable homes to provide products of its own brand for podium shows and photo shoots.
The fashion designers had to do such an idea, and the Sergio Rossi brand was gaining access to the global market. The brand worked fruitfully with the house of Versace. Romantic air dresses were harmoniously combined with an ultrapure style of an Italian shoelaff. In the future, Sergio's factory has become a constant contractor of Dolce & Gabbana.
At the same time, Russia continued to develop new collections leaving under his name. In the early 80s, the brand began to expand. At first, boutiques appeared in the Italian cities of Turin, Florence, Rome. And then the designer's shoes began to be sold in New York, Los Angeles, London. In 1995, the exhibition hall of the brand opened in Milan.
In 1999, 70% of Sergio's shares acquired Gucci Group, as Russia decided to partially move away from business. At this time, the Italian served as director of design. By the time the annual revenue of Sergio Rossi was $ 50 million per year, and the factory produced 500 thousand pairs of shoes.
After 6 years, in 2005, the same company owned by the Frenchman Francois Pinot and renamed Kering bought the remaining 30% and received full control over the brand. In December 2015, the new owner was the foundation of the Italian Andrea Bonomi.
Death
At the beginning of 2020, the first cases of COVID-19 infection were discovered in Italy brought from China. The country quickly covered the epidemic that caused many cases of infection, often with death. Despite the measures taken by local authorities, the disease continued to spread in the spring.
At the end of March, Rossi was taken to the intensive care of Cesena. Here the man was hospitalized with suspicion of Coronavirus. The state of the designer has worsened rapidly. The test gave a positive result. Sergio died on April 2 at the age of 84. The cause of death became complications caused by COVID-19.
The news that the "king of shoes" died, became a big shock for people close to the world of fashion. On the sites of glossy magazines appeared articles talking about the biographies and creativity of the designer. Master's care has become a loss for Italian culture, because the creation of men compared with works of art.