I-Biograge
I-Este Lauder ungosomabhizinisi nosomabhizinisi, umsunguli wenkampani yezimonyo kanye nohlobo lwe-ester saider. Manje uhlobo lomkhiqizo lufakiwe phezulu kwezinhlangano ezithandwayo emkhakheni wamakhazikhazi kanye nezimonyo, futhi kusetshenziswa imikhiqizo yayo emazweni angama-130 omhlaba ngaphansi kwamagama ahlukahlukene. Konke lokhu kwaba yinto ecashile yowesifazane owayengesabi ukuthengisa okunesibindi nokukhuthaza i-shit yakhe.Ubuntwana nentsha
UJosephine Esther Mentzer, ongumJuda wobuzwe nomdlavuza ophawu lwe-zodiac, wazalwa ngoJulayi 1, 1908 eNew York. Kanye nomndeni wakhe babehlala endaweni empofu yedolobha. Ababelethi baphakamise abanye abantwana abangu-7. Njengoba esephume empumelelweni, uMentiser akathandanga ukusakazeka ngeminyaka yezingane, kodwa incwadi ethi "Este Lauder: Ngaphandle komlingo" wavula ikhethini lemfihlakalo nge-biography yowesifazane.
Intombazane ibingabangane nomalume, uJohn Shoy, owayehlala endlini yomndeni. Ukusebenza udokotela wesikhumba, indoda ethile yayithanda ukudala amakhilimu ahlukahlukene, futhi intombazane encane yabuka izinto ezikhohlisayo. Ngakho-ke uJohn wadlula umshana wezimfihlo zokukhiqizwa ezizimele.
Ebusheni bakhe, le ntombazane yasiza uyise, isebenza esitolo sayo. Wahlobisa iwindi lesitolo, wabuka abathengisi ukuxhumana namakhasimende, benza iziphetho zokuqala ngobuciko bokumaketha.
Ukwakheka komculo ophelele wesishayamthetho esitholwe esikoleni esiphakeme saseNewtown. Iminyaka yahamba, futhi wayesathanda ukubona amayunithi ezivivinyo. Lapho u-ESTHER ebambe isipiliyoni esizimele futhi wadala ukhilimu, owaba isampula yokuqala yomkhiqizo wakhe. Ukwazi umqondo ezithathweni, wathatha ifomula ukuze ihambisane nezidingo zesikhumba.
Umsebenzi osemusha ohlonze kahle waphawula i-Hostess of Beauty Salon. Engxoxweni, intombazane yabelana ngemfihlo futhi yathola intshisekelo ye-interlocutor. Ukuxhumana kwaphela ngesethulo sikakhilimu nokunambitha isivakashi. Ngemuva kwesikhathi, umkhiqizo ungathengwa kuma-salon amaningi asemadolobheni. Ukuze alondoloze inzalo emikhiqizweni, uMdali wenziwa ngezikhathi ezithile izethulo nemibukiso. Amakhasimende awadingi ukuya noma kuphi. Bathathe isampula, bahlala esihlalweni sezinwele.
Impilo yomuntu siqu
U-Esteri washada ngo-1930. Ukhethwe nguJoseph Lauder. Iminyaka emi-3 Ngemuva komshado emndenini, izibulo, indodana uLeonard yavela. Abazali ngaleso sikhathi basebenza ngokuthuthukiswa kwebhizinisi lomndeni. Umyeni wayengumgcini mabhuku, futhi umkakhe wabandakanyeka ekuthengisweni nasekukhulisweni kwezimpahla.Umbhangqwana Wokuphila Kwakho awuzange ungelutho. U-Esteri wamshiya lowo oshade naye, wasinda wasindisa isehlukaniso esisemthethweni, wabe esebuyela eNaro yomndeni washada noJosefa kaninginingi. Ngemuva kwesikhathi, ngo-1944, indodana yesibili yabafana, uRonald wavela.
Ibhizinisi Nezimonyo
Amakhemikhali aLauter avele ngo-1933. Kamuva egameni labasunguli negama lomkhiqizo, incwadi "T" yathathelwa indawo ngo- "D", futhi u-Esteri waqanjwa kabusha kabusha ngokuthi u-Ester. Imele okufanele ize izilaleli ezihlosiwe kufanele zibe. AbakwaTauder banethemba lokuthi i-clientimelle yabesifazane abafuna ukuvelela abathola impumelelo engafuni ukuchitha isikhathi ezinhlelweni zezimonyo.
Isinyathelo sokuqala sokubala sowesifazane kwavulwa kwesitolo esibiza kakhulu ngesikhathi sokuphumula. U-Este waya eMiami, lapho asungula khona igatsha leNkampani futhi athola abantu obazi usizo.
Ukusebenza ohlelweni lwebhizinisi, abashadikazi bathenga igumbi lokudlela kwangaphambilini futhi balishintshile esitolo. Ikhishi laba ilabhorethri yasekhaya. Ntambama, le mikhiqizo yakhangiswa, kusihlwa, uJehova ukhiqize i-batch entsha kakhilimu futhi wapakezela.
Ngo-1946, uhlobo lolo gama lwaluqanjwe ngu-Estée Lauder Cosmetics Inc. Ngomugqa, kwakhiwa uphawu lomkhiqizo weTurquoise Tint. Ekuqaleni, uhlu lwemikhiqizo lwaluqukethe izikhundla ezi-4 zokushiya, kepha ngokuhamba kwesikhathi le assortment yagcwala izimonyo ezihlobisa. U-Este waqala ukunikela ngamakhasimende ethunzi nesindebe, futhi waba ngowokuqala owasebenzisa i-powder yomthunzi womzimba.
Ukuqonda ukuthi isidingo nentshisekelo yezithameli kuyakhula, abadumile bakhetha indawo entsha yokuhlalisa. Baba yisitolo eSAKS Fifth Avenue Shoppishe Shoppished Center. Umnikazi watholwa e-Este ama- $ 800 amaningi. Owesifazane ubuke izivakashi ze-boutique ziziphatha. Izimonyo zibekwe endaweni lapho amaklayenti anentshisekelo alandelwa okokuqala. Umkhiqizo womkhiqizo wabunjwa ezinsukwini ezimbalwa.
Isigaba esilandelayo sentuthuko yomkhiqizo bekusungulwa amakha womlobi. Ngo-1953, uwoyela onongiwe wokugeza uvele emashalofini. Ukunaka okusha kubhekane nomfanekiso ovuselelayo wowesifazane onqunu kwiphakheji. Lezi zimpahla zaba ngumthengisi futhi zilethe i-million ukufumana kubadali.
Ngemuva kweminyaka emi-3, umugqa ugcwalise ukhilimu okunethezeka, izindleko zakwa- $ 115. Emkhankasweni wokukhangisa wemikhiqizo, izingxenye zawo zifakwe kuhlu kuphela. UMdali akazange athembise umphumela omuhle. Abalandeli bakhe abathembekile abathembekile futhi baphinde baqiniseka umsunguli wenkampani ukuthi iziphakamiso zakhe zifunwa. Imali engenayo yomkhiqizo ikhule njalo.
Ngo-1960, ezindongeni zesitolo somnyango waseLondon, izimpahla ze-Este Lauder zavela okokuqala. Ukubalandela, kwatholwa ama-Garisian Gleries uLafayette. Isibonelo sezikhungo ezinkulu zezitolo zalandelwa abathengisi e-Australia, eCanada nase China, futhi sebevele bafika ngo-1981, kwavela izimonyo ezidumile eRussia. Ngesikhathi umkhiqizo watholwa yinxusa elisemthethweni. Baba uKaren ngesono. Kusukela ngo-1970 kuya ku-1985, wakhangisa imikhiqizo yomkhiqizo.
Kusukela ngo-1964, le nkampani yaqala ukukhiqiza izindawo zokushiya amadoda ngaphansi kwegama elithi Aramis. Ngemuva kwalokho kwavela umugqa. Indodana endala yoMalikazi yaba isikhungo salolu hlelo. Umkhiqizo omusha waqala ukubheka amakhasimende ekukhetheni izimonyo nama-visa. Izindleko zalokhu ngentshisekelo ekhokhelwa ukuthengisa okulandelayo. Ngo-1983, umbuso wazungeza amadola ayizigidi eziyinkulungwane.
Ngo-1992, u-Este wasekela isinyathelo sika-Evelin, umalokazana u-Evelin ukudala isikhwama sokuxilongwa komdlavuza wokuqala webele. I-Pink ribbon njengoba uphawu lwalusatshalaliswa kuzo zonke izitolo zomkhiqizo. Ngo-2003, inani leminikelo esiya kulesi sisekelo libalelwa ezigidini ezingama- $ 10. Inxusa lenhlangano ngemuva kwalokho yaba ngumzukulu walabo abatholwayo.
Owesifazane ongenamabhizinisi wayengeke ayeke ukuthuthukiswa kwenkampani futhi aphetha izinkontileka ezinoTommy Hilfiger odumile kanye nemikhiqizo ye-DKNY. Ngo-1995, u-Este wathola isigxobo esilawulayo eMas, wabe esethenga umugqa onsundu weBobbi. Ngaleso sikhathi esifanayo, kwethulwa imimoya yemvelo yenjabulo, yavuka ngobuso bakhe u-Elizabeth Herley.
U-Esteri usuka eneminyaka engama-87, engumnikazi wezibalo eziningi zokuhlonishwa kanye nemiklomelo, kubandakanya nokuhleleka kweLegion ehlonishwayo. Ulibhekise inkampani enkulu kunazo zonke embonini yobuhle eMakethe yase-US.
Ukushona
Umsunguli wombuso wezimonyo ushone ngo-2004. Izimbangela zokufa zaziyimvelo yokuguga.
Owesifazane wami webhizinisi wafa amadodana ngamadodana. Manje umkhiqizo wentengo ehlukahlukene yemikhiqizo: kusuka ezidumbu, okhilimu we-tonal ugqoke kabili futhi ubhekisisa ukushiya okhilimu bobuso kanye nokulungiswa kwamehlo. UMark ubuye aveze izinambuzane ezintsha, kufaka phakathi labo abathandwa ngama- "White Len" amhlophe "kanye" namasimu we-elysee ".
Inkampani inewebhusayithi esemthethweni. Namuhla, i-Este Lauder ishicilela ezincwadini nomagazini mayelana nokukhangisa, ukukhuthaza ibhizinisi nobuhle.