I-Biograge
Izinwele ezinamathele ezingenamkhawulo, izingubo ezinhle nezingubo zokugqoka, izibuko eziqinile kanye nolimi olubukhali - u-Evelina Khromchenko wasebenzisa ukubona izigidi zababukeli bethelevishini kanye nezivakashi zemicimbi yezemfundo. Isazi ekukhetheni kwezingubo nezinye izinsimbi zenze imfashini eyejwayelekile yafika nsuku zonke, njengoba ilahlekile abesifazane, nabesilisa, futhi, kusukela emcabangweni wokuthi ubuhle bungatholakali.Ubuntwana nentsha
U-Evelina Khromchenko wazalwa ngoFebhuwari 27, 1971 e-UFA. Izithonjana zomndeni zesitayela zazihlakaniphile: uYise kaLewonid yi-Economist Yezemfundo, futhi umama wasebenza njengothisha wolimi lweRussia nezincwadi. Ukukhuliswa kwentombazane kwathonywa ugogo owayefundisa isiJalimane futhi egqoke "ngezinaliti", egcwalisa isithombe sezinto ezikhumbulekayo.
IChromchenko yakhula inelukuluku futhi ihlakaniphile. Wafunda ukufunda iminyaka emi-3 ngenxa yephephandaba elidumile lase-Izvestia, umkhulu wakhe alifunda nsuku zonke. Lapho u-Efellina eneminyaka eyi-10, umndeni wathuthela eMoscow.
Esikoleni, uChromchenko naye wayevela ngaphandle phakathi kwezinye izingane, wafunda kwabanye abahlanu futhi kwadingeka ukuthi aholelwe ekuqasheni kusukela kwabadala. Othisha bathanda abalalelayo, ngenkuthalo futhi ngenkuthalo, umfundi, owathokozela kakhulu kusihlwa sama-amateurs.
Abazali baphupha ngokukhula kwendodakazi yomculi odumile, ngoba ngokwabo bebesezingeni elikhulu lomculo. Kodwa-ke, u-Evelina wakhombisa umlingiswa futhi wahlukana nombono wabazali, owafunda ngobuqotho ukwakha ngokucacile nangokucacile.
Isithonjana sesitayela esizayo asizange sikhange ithemba lesikole somculo, futhi uChromchenko wancenga umama wakhe noyise ukuba anikeze ukudweba. Ebangeni le-4, waqala ukutadisha esikoleni sobuciko, okwakungamiselwe ukuphela. Ngokushesha, u-Evelina waqala ukubanda iso lakhe amehlo, ngenxa yalokho odokotela batusa amakilasi okulahla, futhi le ntombazane kwakufanele ikhohlwe ngephupho.
Eduze kweklasi lokuthweswa iziqu, iChromchenko iphinda yacabanga ngamathemba ngekusasa. Angangena kalula esikhungweni sezilimi ngokuqeqeshwa esikoleni esikhethekile sesiNgisi futhi afunde izilimi njengomama nogogo. Kodwa-ke, ebusheni, isazi semfashini esizayo sakhetha enye indlela, sinqume ukubopha i-biography ngobuntatheli, ukubhalisa eMoscow State University. Ngokufana nokutadisha, kwaqala ukufuna umsebenzi ukuze kutholakale isipiliyoni esidingekayo ngokuthweswa iziqu.
Lapha wasizwa ubudlelwane obuhlobene: uBaba wayezinikele ngaphambi nje kwalokho nonina futhi ashade futhi, futhi u-Eve Worthekena wasebenza esiteshini somsakazo "sobusha". Ngenxa yokuvikelwa, intatheli encane yavuma ukuthi "ibone" futhi yaqashwa. Iziza zalo ezincane ziye zaba yisisekelo ezinhlelweni zabanye, izintatheli ezinolwazi ngokwengeziwe.
Ngo-1991, u-Evelyna wayiswa eKomidini le-All-Union kuthelevishini nasemsakazweni, lapho awela khona emnyangweni wokusakaza wezinsizwa namantombazane. Lapho, intatheli encane idluliselwe ngokushesha phakathi kwesitebhisi se-career, ikhokha ukuqomisana noxhumana nabo abalusizo, okuthi esikhathini esizayo esisize ekufezekiseni emkhakheni ochwepheshe. I-Chromchenko ihlanganiswe nesifundo, ngenxa yalokho kwesinye isikhathi yayiphoqelelwa ukweqa amakilasi.
Kodwa-ke, othisha bakhuthaza lo mkhuba emkhakheni wobuntatheli futhi wavala amaphesenti awo. U-Evelina wahola esiteshini somsakazo esithi "Pelevock", uqamba amanga cishe amahora amane. Ukwenza umsakazo bukhoma kuvimbele umfundi ukuba avele lapho kwethulwa ama-diplomas eyunivesithi, aphothula iziqu. Ngo-2013, iChromchenko yaba uthisha eMnyangweni Wezintatheli eyunivesithi yendabuko.
Umsiko
Izinyathelo zokuqala zeChromchenko ezweni lezemfashini zaba uhlelo lombhali "ubuhle obulele" emsakazweni "Shintsha". Ngaleso sikhathi, amaphoyisa omsakazo abhalwa nguMfundi We-Institute.Ngo-1991, u-Evelin wamenyelwa esiteshini somsakazo esithi "Europe Plus", lapho athatha khona isikhundla sesihloko esiholayo mayelana nemfashini. Ukubuyekezwa okufushane intombazane eyaqhamuka endleleni eya e-studio, lapho avezwa khona ukuthi aphile ngayo: Isiteshi somsakazo esilondolozwe kumarekhodi, ngoba iThromchenko enethalente yayinokuqeqeshwa okubaluleke kakhulu.
Eminyakeni engu-20, intatheli yasungula umagazini osemusha wemfashini "Marusya". Kepha ngenxa yokungathembeki komlingani webhizinisi, ekugcineni u-Evelyna wayengenamalungelo ohlelweni ophrintiwe. Ushiye le phrojekthi, eshiya ubuchopho bakhe abayithandayo. Ngo-1995, uMnyango Wezemfashini wase-Pr Pr "uhlelekile. Ngonyaka, yabizwa ngokuthi "i-Artifact" futhi yaba ngumhleli omkhulu womkhosi wemfashini wefashini laseRussia. Ngokufana ne-PR evelin, izindatshana zomagazini babesifazane abadumile babhale ngaphandle kokukhathala.
Ngenxa yemininingwane ekhethekile, i-Chromchenko ngokwayo iqonde eParis kwimicimbi ebaluleke kakhulu evela emhlabeni we-Yves Saint-Laurent, uNawomi Campbell, Claudia Schiffer. Imibhalo ebhalwe ngu-Evelyna, ngenzalo eyayikhokha izindleko zokuhamba, futhi ngokushesha waba ngumuntu ochwepheshe oyinhloko emfashinini eRussia. I-ejensi yakhe ye-Pr yathuthukiswa ekuhleleni izingqungquthela zabaholi abaziwayo nezibalo zemfashini ze-novice.
Cindezela kanye nethelevishini
Ngo-1998, lapho umagazini waseFrance uL'ameleel wanquma ukusungula uhlelo olukhuluma isiRussia, isikhundla somhleli omkhulu ngaphandle kwama-oscillations amancane anikezwa u-Evelyn. Kwaba ngumcimbi wokujika, kepha obekulindelwe impela e-Biography yentatheli. Isici salo magazini kwakuwukuntuleka kwezihloko zokuhumusha, kanye nokunakwa okukhulu okukhokhelwa engxenyeni yemfashini yaseRussia kanye nabaqambi abasebasha.
Ngenxa yabafundi abasemthethweni bafunde amagama amaningi abaqambi bemfashini baseRussia abaziwa manje emhlabeni wonke. Encwadini ebhukwini, uKhomchenko wasebenza kuze kube nguMeyi 2010, ngemuva kwalokho uMaria Neva, unkosikazi wekhanda lendlu yokushicilela ethi "Passalan", owakhiqiza u-LAFOIEL wangena esikhundleni sakhe. Isizathu esisemthethweni sokuxoshwa komshicileli wephrojekthi esibizwa ngokuthi "ukuholwa ngokweqile komsebenzi wakhe weChromchenko."
NgoSepthemba, iqembu lokushicilela elithi "AST" lithole ilungelo lokushicilela inguqulo yaseRussia ye-L'AFOIEL. Ukuhlelwa okuncane kweqembu le-jalou leqembu lezinkampani, okubandakanya no-L'AFOIEL, kwabuyisela i-stylist yaseRussia endaweni edlule. U-Evelina akazange abheke e-Russian Edition kuphela, kodwa futhi waqokwa eposini lomqondisi we-LES Offitor we-Les Editiou.
Ngo-2007, iphrojekthi yomlobi "isigwebo semfashini" yaqala esiteshini sokuqala, lapho u-Evelyna eba izixhumanisi. Kanye nejaji elikhulu lephrojekthi, umklami wemfashini uVyacheslav Zaitsev, osheshe washintsha umlando wemfashini wemfashini u-Alexander vasilyev, futhi wacela izivakashi endimeni yenkanyezi iChromchenko uChromchenko unikeze izeluleko mayelana nesitayela sokugqoka nokuziphatha, ukwenza kusuka emfashini ejwayelekile nakungejwayelekile.
Ngo-2009, u-Evelyna wabhala incwadi yokuqala ngemfashini yesitayela saseRussia, eyakhishwa ngezilimi ezimbili - isiNgisi nesiJalimane. Umsebenzi wakujabulela ukuphumelela okukhulu ngaphandle kwezwe, okubonisa abantu bakwamanye amazwe ngokuthi "enye iRussia." IChromchenko yethule indalo entsha ebhaliwe eParis ekuphakameni kwemfashini ye-Heute Couture. Umcimbi ufake neseshini ye-autograph.
Ekwindla ka-2013, le ntokazi yaba ngumqambi wokuzalwa kwe-undergraduate module "yobuntatheli yemfashini nendlela yokuphila", eyaqala eMoscow State University. M. V. Lomonosov. Isazi semfashini sakha ngokuzimela uhlelo ngokudluliswa kwezigwebo ezinikezwa isifundo. Futhi chromchenko, ngokwakhe okhethiwe okhethwe othisha befunda izifundo.
Ngawo lowo nyaka, kwaziwa ukuthi i-Evelyna Leonidovna ifakwe ohlwini lwebhizinisi lemfashini 500, elihlanganiswe isiza saseBrithani. Uhlu lube nomuntu okhethwe ngokwesiko emhlabeni we-feshen, imibono nemibono yakhe nomsebenzi wakhe wathonya ukwakheka komkhakha wemfashini womhlaba wonke. Igama lalowo owayengumhleli wangaphambilini we-L'AFOAFEENT Magazine awele esigabeni se- "Media" kanye namagama anjalo njengo-Anna Wints, Karin Roitfeld kanye nabanye.
Ngo-2015, iphrojekthi "yesikole semfashini u-Evelina Khromchenko" kwavela, ngesisekelo salolo lwazi ngomlando wemfashini nesitayela sasisakazwa ngumphakathi onentshisekelo. Eminyakeni eyalandela, i-TV eyethuli lahlala linguchwepheshe waphakade ohlelweni "isigwebo semfashini". Ubuye waba yisivakashi sezinkomo ezahlukahlukene zokuzijabulisa.
Ikakhulu, abalandeli babone kaninginingi ngohlelo olubusayo kusihlwa. Ngo-2019, kulolu hlelo, isazi semfashini sitshelwe mayelana nezitayela ze-Master Class ezizayo "eziyisishiyagalombili zemfashini". Ngesikhathi sengxoxo no-Ivan kuya ku-Urhlant, u-Evelina wakhipha inganekwane yokuthi ingubo encane emnyama ingahle isetshenziselwe ama-frets ahlukene - "futhi ukuze idlule ukuhlolwa, futhi ukuze ikati lomakhelwane lingcwabe."
Ngaphezu kwalokho, i-Chromchenko yahlakazeka izingubo ezikhanyayo ezivela emcimbini we-OSCAR, okukhumbuleka kakhulu phakathi kwayo kwakuyingubo ye-tuxedo yomlingisi uBilly Porter, omiswe ngumqambi kaChristiano Siriano.
Impilo yomuntu siqu
Kumininingwane yempilo yomuntu siqu, imfashini yochwepheshe ayisebenzisi muntu. Kuyaziwa ukuthi u-Evelina Khromchenko wahlangana nendoda yesikhathi esizayo u-Alexander Shumsky, engumfundi MSU. Lo mbhangqwana washada futhi wahola ibhizinisi - wasungula i-PR ejensi kanye nemibukiso yemfashini yaseRussia ehlelekile.Ngo-1996, babenendodana ka-Arem. Izindaba zesehlukaniso, ezibanjelwe ngo-2011, zafika ezungeze kuphela ngo-2014. IChromchenko yasekelwa nomyeni wakhe kuphela ukubonakala kobudlelwano, ebonakala ngayo emicimbini yomphakathi.
Kusukela ngo-2014, chromchenko selokhu umculi Dmitry Semakov. Abathandi baphila ngokwahlukana, kepha bachitha isikhathi esiningi sindawonye. U-Evelina uthanda ukugqugquzelwa umsebenzi wobuciko kanye nobuciko besithandwa sakhe, kusiza ekuhleleni imibukiso. Azikho izingane ezihlangene.
Ibutho elikhulu labalandeli asayine nge-akhawunti ye-Instagram ka-Evelyn. On izimiso yokugcwalisa ikhabethe, isazi imfashini ekutshela kwi website esemthethweni futhi amaqembu amanethiwekhi omphakathi "Vkontakte", "Facebook" futhi "Twitter". Izicanuko ezivela kwinhlolokhono, izithombe zamaqoqo wokugcina, izindaba zesikole somuntu siqu zemfashini ziyashicilelwa.
Ngaphezu kwalokho, i-miniature (ukuphakama okungu-158 cm, isisindo sama-48 kg) i-chromchenko akwenzi imfihlo ekudleni okunamathela kuyo ukuze ihlale ikhanga. Ukudla kwasekuseni - ingilazi yamanzi, i-oatmeal noma i-mof sandwich enoshizi oqinile, ikhofi ngaphandle koshukela nobisi. Uma ufuna amaswidi nokunye ukulimala, ungakwazi kuphela ekuseni.
I-TV amethuli ithanda ushizi we-cottage ophansi, ukwatapheya nemifino emisha. Owesifazane, ukholelwa u-Evelina, akakwazi ukulondolozela kwi-manicure, pedicure, izinwele zezinwele, izicathulo kanye nezingubo zangaphansi. Kabili ngesonto, intatheli ibandakanyeka kwezemidlalo ngaphansi kokugadwa komqeqeshi womuntu, yenza ukubhucungwa futhi ngezikhathi ezithile ukuya eValencia ukuyokwehlisa umoya.
Ngo-2018, iKhromchenko yaqala isiteshi se-telegraph, sahlela ukuqinisa izikhundla naku-Yutiub-Channel.
"Njenganoma yimuphi ummemezeli, ngilandelwa yinani elandayo lama-folleviers. Futhi-ke, ngixhumana nababhalisile bami - ngaphandle kweqiniso lokuthi kuyangijabulisa nje, lokhu kungenye yezindlela zobuhlakani obuphezulu obunobuhlakani. "Ngokusho kweThuluzi le-SMM, indodana yabasuvuthi uShumsky weza ukutakula, kodwa eyunivesithi, le nsizwa yafunda amaChemistry kanye ne-biology.
U-Evelina Leonidovna wakhiqiza amaqoqo aqoqo lezicucu nezinto zokusebenzisana ngokubambisana nenkampani "E-ECONOCA". Futhi yize uhhafu wezilaleli ze-Intanethi uChromchenko ufinyelele kwizakhamizi ezineminyaka engu-18- 35 ubudala, izikhonzi ngaphansi kwegama lomkhiqizo u-Evelina Khromtchenko & Ekonika athandwa ngabathengi kungakhathalekile ubulili nangobudala.
Manje u-Evelina Khromchenko manje
Ngo-2020, intatheli yaqhubeka nokusebenza kuthelevishini, yaxoxisana ngengxoxo, futhi futhi ayikaze iyeke ukujwayela umphakathi ngezindlela zemfashini kanye nezeluleko ezabiwe ngemfashini kumasayithi we-Intanethi. Ngakho-ke, abakwaFollovers bafunda ukuthi yiziphi izindlela ezisetshenziswayo ehlobo ezazibonisa isimo sokutheleleka nge-coronavirus, ukuthi ungakhetha kanjani imihlobiso ehlanganiswe namaskandi avikelayo. Ngaphezu kwalokho, i-stylist ithole umphakathi, yimiphi imithetho eyala ikwindla / i-2020/2021, yeka amajakethi aphansi, izingubo, amajazi, amakhethini, ezinye izinto zekhabethe zizobe zisenkingeni.
U-Evelina Leonidovna akayeki ukwenza izintokazi ukukhombisa ukunemba ekukhetheni izingubo ngokuya ngeminyaka nohlobo lwesibalo. Ikakhulu lezi zincomo ze-Chromchenko zithanda ukunika abesifazane abangu-50 +, abavame ukukhohlwa ngabo, futhi bayeke ukunakekela ukubukeka, futhi futhi baxoxe ngokukhishwa 'komusho wemfashini' wezimali zemfashini eziphelele "Corpulent". Ungalahli ukubaluleka kwabelwe phambilini izimiso zentatheli zekhabethe eliyisisekelo.