I-Biograge
Ibizwa ngokuthi iRussia Philip Kotler nenombolo 1 ekukhangekeni, futhi yena uqobo ubiza uMarketer, okungukuthi, ezenziwa e-niche yakhe. U-Igor Mann uhlala eqhubeka nezikhathi futhi weluleka lokhu kusomabhizinisi ngamunye.Ubuntwana nentsha
I-Biography ka-Igor Borisovich iqala e-Odessa ngoMashi 26, 1965. Umfana wahambela lesi sikole ngentokozo, ukufundwa kwanikwa yena kalula, ikakhulukazi isayensi enembile. Lo mfo wahlukaniswa ngesiyalo esiphakeme, okwamsiza ukuba athole isihloko se-CMS ku-Sambo.
Njengoba sengithole imfundo yasesekondari nesitifiketi esihlonishwayo "esidumile", le nsizwa yaya eMoscow. Ngo-1982, u-Igor wangena esikhungweni soMnyango, kodwa ngonyaka olandelayo wangena ezinhlwini zamasosha aseSoviet ngokuxhumana. Ngo-1985, waqhubeka nezifundo zakhe futhi wathola umsebenzi womnotho - umnotho ngemuva kweminyaka emi-4.
Umsebenzi wesayensi wagwinya uMann ngekhanda lakhe, futhi waba uthisha eyunivesithi efanayo. Ukuba ngudokotela osemusha, u-Igor wahamba kakhulu, efunda izinkulumo kuma-Seminars okuqeqesha. Le ndoda yasheshe yakwazi ukufanela igunya emkhakheni wazo, kodwa kulokho akutholanga kwakungeke kuyeke. Kusuka ekucwaningeni nasemisebenzini yethiyori, ama-Odessans ashukumiseleka.
Inkambo
Ngokokuqala ngqa, ulwazi luka-Igor ekuziphatheni lwalukwazi ukufaka isicelo ehhovisi elimele iRussiss inkampani yaseSwitzerland CIBA. Lapha wayenesibopho sokuphatha ngokuthengisa. Kodwa-ke, imisebenzi yesayensi yeMann ayiqedanga futhi ifana nomsebenzi wabhala izindatshana nezincwadi. Ngo-1994 wathola ukhetho lwesayensi yezomnotho, ukuvikela i-thesis.Njengoba ususebenze eminyakeni emi-2 eCiba, ngo-1995 uphethe okuthunyelwe komqondisi wezentengiselwano enkampanini ye-Faivor-F, okwakunguMthengisi osemthethweni waseKonika. Eminyakeni engu-3 kamuva, ubuchwepheshe beLucent buya kuTechnologies ye-TelecMmunication Company Lucent Technologies njengomnyango ophethe ukumaketha. Lesi sikhundla mann sathola okungaphezulu kwesisodwa ezinhlanganweni eziphezulu, kufaka phakathi i-alcatel kanye ne-ejensi yezezakhiwo yase-mian.
Lapho usuthole okuhlangenwe nakho okusebenzayo okusebenzayo ekukhangiseni nasekuphathweni, u-Igor wanquma ukuwabelana nabanye ngosomabhizinisi. Le yindlela umkhiqizo we-rut "ukumaketha ngo-100%" kwavela, ngokushesha waba ngumbumbulu. Kwaphela iminyaka emithathu emugqeni, umsebenzi wamukelwa njengongcono kakhulu engxenyeni yakhe. Le ncwadi yaphinde yavuselelwa futhi yengeze, kwathi ngo-2005 inguqulo yakhe entsha ye- "Marketing nge-100% - Remix" yaphuma. Umbhali ngokwakhe uba ngumqeqeshi webhizinisi nomeluleki wezentengiso.
Ngawo lowo nyaka, umshicileli we-MIF uyavulwa, waqanjwa ngezinhlamvu zokuqala amagama abasunguli - uMann, u-Ivanov, Ferber. Okokuqala, kukhethekile ezincwadini eziqeqeshiwe ngezentengiso, ukuphatha, ezomnotho kanye nabaphathi, kwathi ngabamemezeli baka-2013 baqala ukuphrinta izincwadi ngemidlalo nokupheka, kanye nezincwadi zezingane.
Impilo yomuntu siqu
Naphezu komphakathi, u-Igor akamemezeli imininingwane yempilo yomuntu siqu ne-biography.
Kuyaziwa ukuthi unomfazi nezingane ezimbili: indodana kaDmitry, yavela ngeminyaka yama-1990, nendodakazi ka-Elizabeth 2002 izalwe.
U-Igor Mann manje
NgoNovemba 2019, ukukhishwa kwencwadi kaMann okubizwa ngokuthi "I-Pricehaki" kwahlelwa, lapho kwaqoqwa khona amathiphu ekuthuthukiseni amakhasimende ebhizinisi. Ngawo lowo nyaka, imithetho ye-audiobook "yempilo kanye nebhizinisi" eVimbo Studio yaqoshwa. Lokhu kutshelwe ngumlobi ku- "Instagram" ngokushicilela isithombe.Manje u-Igor Borisovich uhlala ethandwa kakhulu eRussia. Izincwadi zakhe, izindatshana zakhe zisathengwa yimisindo emikhulu, futhi osomabhizinisi abakhulu bezwe basayiniwe ekhasini ekuxhumaneni nomphakathi. Izwe eliphesheya, uyaziwa nathi, ukuqeqeshwa kwakhe kubanjelwa emanyuvesi amakhulu aphesheya, nezincwadi zihunyushelwa ezilimini eziningana.
I-Bibliography
- 2003 - "Ukumaketha ngo-100%"
- 2005 - "Ukumaketha nge-100% - Remix"
- 2010 - "Ukukhangisa kwe-arithmetic kobuso bokuqala"
- 2013 - "" Amaphoyinti Oxhumana online "
- 2014 - "Inombolo 1"
- 2015 - "I-Lifehak for nsuku zonke"
- 2016 - "Yenza okusha! Ngcono ibhizinisi nge-Marketing »
- 2017 - "Leyo ncwadi yonjiniyela. Ibhukwana eliqeda ukumaketha nokuthengisa kwezezakhiwo Real Estate "
- Ngo-2018 - "Amaphoyinti onjiniyela wonjiniyela"
- 2019 - "Ukupheliswa"