Abantu bashaka kubaho neza. Kugira ngo ukore ibi, bakora byinshi, bamwe bakize, undi ukoreshe amafaranga ya nyuma kumyanya ihenze cyane yimyambaro kwisi. Abantu nkabo bakurikiza amategeko "imyenda ihuye". Ariko hariho ibintu bihenze ko millionaires gusa nabagore babo birashobora kwifata. Inyenyeri zirisha mu waguze bwa mbere mu buryo budasanzwe bw'imyambarire, kandi ikamurika mu myambarire ku murongo wa tapi.
Kubijyanye nibirango bihenze bitagendanwa numuntu ugereranije nabashinzwe - mubikoresho bya editori 24cm.
1. Gucci.
Mu 1904, Guccio Gucci yashinze inzu y'imyambarire muri Florence. Inkomoko y'Ubutaliyani ntiyabujije Umuremyi kongera uburyo bwa London. Mu ntangiriro yakazi kacu, Isosiyete ntiyatanze icyegeranyo cy'imyenda ku bagore n'abagabo, byihariye mu kudoda imifuka y'uruhu. Guccio Gucci yahumetswe no kurema ibikoresho, igihe bwa mbere nahuye nabantu bazwi - Winston Churchill, Marilyn Monroe. Umukinnyi wa filime y'Abanyamerika Grace Kelly yasabye gukora igitambaro gifite umucapizo w'indabyo kuri we. Nyuma yaho, yaramenyekanye kandi "aratatanye" avuye mu iduka.Icyifuzo cya Kelly cyakozwe n'Umwana wa Guccio Rodolfo. Se amaze gupfa, we na murumuna we bafashe ubuyobozi bwa sosiyete. Impuzandengo yikigereranyo cyabashushanya amadarubindi - amafaranga ibihumbi 50. Kuko imyenda igomba guhimba ibihumbi amagana. Muri 2020, ikirango gifatwa nkigihe gito mumasosiyete yo gukora imyenda nibikoresho.
2. Chanel.
Mu kinyejana cya xx, ikirango cy'igifaransa cyakozwe na chan chan yagaragaye i Paris. Mu jura, nta shitimwe gusa, ahubwo n'abagabo, parufe y'abagore. Byose byatangiranye no kurema ingofero. Chanel yarose kuba umuririmbyi, ariko yabonye akazi muri otelier. Nyuma yimyaka 9 akingurira ingofero. Byabaye mu 1909, no mu 1921 Umugizi wa 5 woroheje No 5. Noneho igiciro cy'uyu parufe kigera ku bihumbi 13 kuri ml 30.
Imyambarire nto yirabura ihari muri imyenda ya buri mukobwa yagaragaye mu 1926. Karl Lagerpeld yayoboye isosiyete nyuma y'urupfu rwa Coco. Umushahara we ku mwaka wari miliyoni 1 z'amadolari. Ariko injangwe yumushinga wimyambarire yari ikize. Muri 2015, yinjije miliyoni 3 z'amayero. Afite urupapuro mu mbuga nkoranyambaga, kandi nyirubwite mu bugingo bwe ntiyabyitayeho.
3. PRADA.
Mu 1913, Mario Prada yashinze ikirango cya Prada. Byose byatangiriye kudoda imifuka yumuhanda kuva ku ruhu rworoshye rwa sahas. Gusa nyuma y'urupfu rw'umukobwa we, Louise yashoboye kugurisha ibicuruzwa mu Burayi gusa, ahubwo no muri Amerika. Amashashi yarimbishijwe na kristu, ibiti bidasanzwe, ibishishwa. Noneho inzu yimyambarire iyobowe nuburakari Mario - Macchat Prada. Muri 90, igihe Prada yabonye inzu y'Abaroma Fendi, yari mu madeni, yariyongereyeho isosiyete y'Abataliyani.Nyuma yo gukemura ibibazo bya Prada, nahisemo kwaguka no guhuza nuwabikoze terefone ngendanwa. Byafashwe byemejwe gukora umunyamideli yihariye LG Prada (KE850). Nyuma yo kwinjira mu isoko, igiciro cya terefone cyari amadorari 800. Isosiyete ikora imifuka, imyambaro, induru n'inkweto.
4. Dolce & Gabbana
Dolce & Gabbana, bizwi nabandi batigeze babona ibintu byabo mubuzima busanzwe, binjiye hejuru yibikona bihenze. Mu 1982, muri Milan, abashushanya imyambarire migana - Domenico Gabana na Seraneya Gabbana - bakoze ibirango byabo bwite. Igitaramo cya mbere cyabaye mu myaka 3, ariko nta mafaranga yari afite ku mushahara w'icyitegererezo, kandi abarinzi bamenyerewe kandi bakuranzi bamenyerewe baje gutabara. Icyegeranyo cy'abagabo cyagaragaye gusa muri 90. Igiciro cyigiti cyimikino mububiko bwuburusiya - kuva ku bihumbi 100.
Kuva mu 2006, Dol & Gabbana yateye inkunga ikipe yumupira wamaguru yigihugu y'Ubutaliyani. Abakinnyi bahabwa ibintu bihenze kandi byisunze bitari kumurima gusa, ariko nanone mugihe uvuye kuri tapi itukura. Inkweto zishushanyije zirazwi muri Amerika kuruta mubindi bihugu. Mu Butaliyani mu 2019, abasigaye 30% gusa ni bo barimenyerewe, ahasigaye - Hanze: Aziya, Amerika y'Amajyaruguru n'ibihugu by'Uburayi (Ubudage, Espanye, Ikirango gitera parufe, imyambaro, imifuka, inkweto.
5. Giorgio Armani.
Imyambarire yatangiye hamwe nubutaliyani, aho ibirango byiza byigihe cyose bishingiye. Umwe muri bo yari Giorgio Armani, yakinguye mu 1975. Isosiyete ikora imyenda, ibikoresho, ibirahure, amasaha, imifuka, inkweto. Kugeza mu 2019, ikirango gifite bike mu bihugu bitandukanye mu bihugu bitandukanye. Ibyo byegeranyo ko moderi yerekana mucyumweru kinini cyimyambarire i Paris ntabwo igurishwa mububiko. Bagurishijwe mugihe cyo kwerekana amadorari ibihumbi icumi. Inyuguti yisosiyete buri mwaka ni miliyari 2,6 z'amayero.Bitandukanye nabanywanyi mwisi yimyambarire yimyambarire, Giorgio Armani atanga ikositimu ski nibikoresho bya siporo bikenewe mumikino yimvura. Mu 2000, ikirango cyatangiye umusaruro wibicuruzwa murugo.
6. Marc Jacobs.
Mark Jatob na Robert Duffy mu 1984 bafunguye inzu yafunguye. Kimwe nabandi bashushanya benshi, kabuhariwe mu gukora imyenda yihariye. Duffy yari umucuruzi, na Jacobs nigikoresho cyimyambarire. Ubu bufatanye bwafashaga gukora ikirango cyamenyekanye, muri 2014 rwinjiye mu bashakanye kinini cy'abakora neza. Inyungu rusange ku mwaka - miliyari 6.4 z'amayero.
Mu 1992, icyegeranyo cyerekanwe ku cyumweru cyimi rwibintu byinshi, kivuga ku banegura. Harimo amajipo yoroheje ahuza n'amashati "kubuntu", imyenda itemba n'imyambarire idasanzwe. Umurongo wambaye abagabo ukoresha imyaka 2 nyuma yibi bitekerezo. Nyuma ibikoresho byagaragaye, parufe. Jacob ndetse yashizeho umurongo wambaye, washoboraga gutanga ikiguzi kuruta icyegeranyo nkuru.
7. Umukristo Dior.
Mu 1946, umukristo Dior yafunguye sitidiyo ndende ya fadion, yashyizwe kurutonde rwibigo byindobanure. Ubwa mbere habaye kwerekana umurongo wumugore wimyambarire, kandi bimaze kuba mu 1948 isosiyete ya parufe yagaragaye. Dior yari igishushanyo mbonera cy'umukinnyi wa filime Marlene Dietrich, wafashwe amashusho muri filime Alfred Hitchcock. Bamaze kuba 1950, 1700 bakoraga kuri Diord Daior. Igihe uwashinze ikirango yapfaga, Iva Saint-Laurent yashyizweho mu mwanya we, ariko atari igihe kirekire. Umushinga w'imyambarire yahamagaye ingabo, maze agaruka ko ashinze imisobe ye.
Mu 2019, abakozi ibihumbi 85 bakoraga ku kirango cya Gikristo, kandi inyungu y'isosiyete yari miliyari 6.9 z'amayero. Bwa mbere, umugore yari umuyobozi uhanga - Maria Graziga Kury. Ntamuntu watinze umwanya wuwashushanyijeho imyambarire yigihe kirekire. John Galliano yakuwe ku kazi kugira ngo arwanya abasemite.