Ubuzima
Este abishimye ni rwiyemezamirimo n'umucuruzi, washinze isosiyete yo kwisiga hamwe n'ikirango cya Eretete. Noneho ikirango cyashyizwe mu miryango ikunzwe mu murima w'abatubanye no kwisiga, n'ibicuruzwa byayo bishyirwa mu bikorwa mu bihugu 130 by'isi munsi y'amazina atandukanye. Ibi byose byagaragaye ko ari byiza k'umugore utatinye gukata kwamamaza no guteza imbere shit.Mu bwana n'urubyiruko
Josephine Esther Merzer, Umuyahudi ufite ubwenegihugu na kanseri ku kimenyetso cya Zodiac, yavutse ku ya 1 Nyakanga 1908 i New York. Hamwe n'umuryango we wabaga mu gace gakema mu mujyi. Ababyeyi bazuye abandi bana 7. Tumaze gutsinda, Mentser ntabwo yakundaga gukwirakwira mumyaka yabana, ariko igitabo "Este Lauder: nta marozi" yafunguye umwenda wamayobera hejuru yumutima wumugore.
John yari inshuti na nyirarume, wabaye mu nzu y'umuryango. Gukora dermatologue, umugabo yakundaga gukora amavuta atandukanye, kandi umukobwa muto yarebye Manipulation. Yohani yerera mwishywa w'amabanga yumusaruro wigenga.
Mu busore bwe, umukobwa yafashaga se, akora mu iduka rye. Yashushanyijeho idirishya, yitegereza abagurisha kuvugana n'abakiriya, bakoze imyanzuro ya mbere yerekeye ubuhanga bwo kwamamaza.
Gushiraho uburyo bwuzuye bwamadini busanzwe bwakiriwe mumashuri makuru ya Newtow. Imyaka yagiye, kandi yaracyakundaga kwitegereza ibice byubushakashatsi. Esiteri amaze gukora uburambe bwigenga kandi akora cream, yabaye icyitegererezo cya mbere cyikirango cye. Kumenya imyumvire mubibi, byatoraguye formula kugirango bihuye nibyo uruhu rukeneye.
Umwuga ukiri muto ukiri muto wagaragaje ko hostess yubusa Salon. Mu kiganiro, umukobwa yasangiye ibanga abona inyungu zababwira. Itumanaho ryarangiye hamwe na cream no kuryoha nabashyitsi. NYUMA, ibicuruzwa bishobora kugurwa mubihe byinshi byubwiza. Kugira ngo ukomeze inyungu kubicuruzwa, Umuremyi yakoze buri gihe ibiganiro kandi birerekana. Abakiriya ntibari bakeneye kujya ahantu hose. Bafashe icyitegererezo, bicaye mu ntebe yo kwogosha.
Ubuzima Bwihariye
Esiteri yashakanye mu 1930. Yahisemo ni Yozefu. Imyaka 3 nyuma yubukwe mumuryango, imfura, umuhungu Leonard yagaragaye. Ababyeyi muri kiriya gihe hamwe bakoze ku iterambere ry'ubucuruzi bwumuryango. Umugabo yari umucungamari, kandi umugore we yakoraga kugurisha no guteza imbere ibicuruzwa.Abashakanye ku giti cyabo ntibari igicu. Esiteri yavuye mu bashakanye, yarokotse ubutane bwe, hanyuma agaruka yerekeza muri Lono y'umuryango maze arongora Yozefu inshuro nyinshi. Nyuma y'igihe, mu 1944, umuhungu wa kabiri w'umugabo, Ronald yagaragaye.
Ubucuruzi no kwisiga
Abami ba chiuter bagaragaye mu 1933. Nyuma mu izina ry'abashinze kandi izina ry'ikirango, ibaruwa "T" yasimbuwe na "D", kandi Esiteri yahinduwe Este. Byagereranyaga igikwiye kuba abumva bagomba kuba. Umudasutse yizeye umukiriya kubagore bifuza cyane bageze ku ntsinzi badashaka kumarana umwanya wo kwisiga.
Intambwe yambere yo kubara umugore kwari ugufungura ububiko mugihe gihenze cyane mugihe cya resitora. Este yagiye i Miami, aho yashinze ishami ryikigo kandi abonye abo tuziranye.
Gukora kuri gahunda yubucuruzi, abashakanye baguze icyumba cyahoze muri resitora kandi kigahita gihindura mububiko. Igikoni cyabaye laboratoire yo murugo. Nyuma ya saa sita, muri nimugoroba, nimugoroba, umutabiro wakoze icyiciro gishya cya cream no gupakira kugurishwa.
Kugeza mu 1946, ikirango cyahamagawe Estée Lauder cosmetictic Inc. Kubwumurongo, ibipfunyika bya turquoise tint byateguwe. Ubwa mbere, urutonde rwibicuruzwa byari bigizwe na 4 basiga imyanya 4, ariko nyuma ya Assortment yujujwe no kwisiga. Este yatangiye gutanga abakiriya b'igicucu na Lipstick, kandi nanone babaye uwambere washyizemo ifu yigicucu cyumubiri.
Gusobanukirwa ko ibyifuzo n'inyungu z'abateze amatwi bikura, abishimye bahisemo ahantu hashya kugira ngo bakire. Babaye iduka muri saks ikigo cya gatanu cyubucuruzi. Nyirubwite yakuye muri Este menshi $ 800. Umugore yarebye abashyitsi b'ibigo bitwara. Kwisiga byashyizwe aho abakiriya bashimishijwe bakurikiwe na mbere. Igicuruzwa cyibicuruzwa cyacukuwe muminsi mike.
Icyiciro gikurikira cyiterambere ryiterambere ryagatangiriye kuri parufe yumwanditsi. Mu 1953, amavuta aryoshye kugirango ubwogero agaragare hejuru. Kwitondera urushya rwahuye nigishusho cyubushotoranyi cyumugore wambaye ubusa kuri paki. Ibicuruzwa byabaye umutsima kandi uzana abantu miliyoni.
Nyuma yimyaka 3, umurongo wamenyeshejwe amavuta meza, ikiguzi cya $ 115. Muri gahunda yo kwamamaza ibicuruzwa, ibice byayo byari byavuzwe gusa. Rurema ntabwo yasezeranije ingaruka nziza. Abakunzi be bizerwa kandi bongeye kwemeza ko ayishinze isosiyete ko ibyifuzo bye babisabye. Amafaranga yinjira mu kiraro buri gihe yakuriye.
Mu 1960, mu rukuta rw'ishami rishinzwe ishami rya Minisiteri ya London, ibicuruzwa bya Este Lauder byagaragaye bwa mbere. Abakurikira, Galerian Galerieste yabonetse. Urugero rw'ibigo binini byo guhaha byakurikiranye abagurisha muri Ositaraliya, muri Kanada n'Ubushinwa, kandi bimaze kuva mu 1981, amaronga azwi azwi cyane mu Burusiya. Mugihe ikirango cyabonetse na Ambasaderi wa Office. Babaye Karen n'icyaha. Kuva mu 1970 kugeza 1985, yamamaje ibicuruzwa byakira.
Kuva mu 1964, sosiyete yatangiye kubyara ibikoresho byo kuva mu izina ry'abantu munsi ya Aramis. Noneho umurongo wa clinique wagaragaye. Umuhungu mukuru wumucuruzi yabaye ikigo cyiki cyerekezo. Ikirango gishya cyatangiye kubaza abakiriya muguhitamo kwisiga na viza. Ikiguzi cyibi hamwe ninyungu byishyuwe no kugurisha nyuma. Mu 1983, Ingoma yinjije miliyari ya mbere.
Mu 1992, ESTE yashyigikiraga umukazana wa Evelin wa Everistin kugira ngo ashyireho ikigega cyo gusuzuma kanseri y'ibere. Ribbon yijimye nkikimenyetso cyatanzwe mububiko bwose bwikirango. Mu 2003, umubare w'impano kuri Fondasiyo zingana na miliyoni 10. Ambasaderi w'umuryango nyuma yaje kuba umwuzukuru wa peuber.
Umugore uharanira inyungu ntabwo yari agiye guhagarika iterambere ryisosiyete kandi yasoje amasezerano na Tommy Hilym Hilfiger na Dkny. Kugeza mu 1995, Este yabonye imigabane igenzura muri Mas, hanyuma yaguze umurongo wijimye wa Bobbi. Muri icyo gihe, kwerekana imitekerereze y'abagore by'ibinezeza, mu maso habo habaye Elizabeth Herley.
Esiteri yimukiye kuva afite imyaka 87, kuba nyiri status nyinshi z'icyubahiro n'ibihembo, harimo n'itegeko rya Legio y'icyubahiro. Yayoboye isosiyete nini mu nganda zubwiza mu isoko rya Amerika.
Urupfu
Uwashinze ubwami bwo kwisiga yapfiriye mu 2004. Impamvu z'urupfu zari zisanzwe z'ubusaza.
Umugore wanjye w'umucuruzi yarazwe n'abahungu. Noneho ikirango gishyira mubikorwa ibicuruzwa byinshi: uhereye kumurambo, amavuta ya tonal wambara kabiri nabantwaro bava mumavuta yo mumaso no gusanwa kumaso. Ikimenyetso nacyo gihora cyerekana uburyohe bushya, harimo nabakundwa na "cyera" n "" elysee imirima ".
Isosiyete ifite urubuga rwemewe. Uyu munsi, ESTE PAUDER atangaza mu bitabo n'ibinyamakuru bijyanye no kwamamaza, guteza imbere ubucuruzi n'ubwiza.