Chiphunzitso
Mu sabata yachiwiri ya Januware 2019, dziko lonse lowunikira lidakumbukira za bizinesi: zaka 35 zapitazo, wogwira ntchito wopanda nkhawa adamwalira, zomwe zidapanga mtundu wa malo odyera a chakudya padziko lonse lapansi. Zachidziwikire, njira yopambana sinali yophweka, mwamunayo adayesetsa kupirira, adalandira ngongole, nakhala pachiwopsezo, amapereka maubwenzi ndi mkazi woyambayo. Mwamwayi, zoyesayesa za aku America sizinapite pachabe.Ubwana ndi Unyamata
Lachisanu la October tsiku la 1902, okwatirana okwatirana achilengedwe omwe anali ndi chiyambi cha Czech ndi omwe amakhala m'dera la Chicago, Ramondi Albert adabadwa. Pambuyo pake, Robert ndi Lorein adawonekera m'banjamo.
Amayi anali atachita ntchito nyumba ndikupeza ndalama zowonjezera, adapatsa osewera pa piyano. Kuyambira ndili mwana wazaka 12, bambo wa kampani yaku Western United, ndipo m'ma 1920s, chifukwa cha kunenedwa ndi dziko lapansi, dziko linali kulira, koma zonse zotayika munthawi yakukhumudwa kwambiri. Ngati mumakhulupirira magwero ena, mantha amanjenje ndikubweretsa imfa yake.
Mosiyana ndi mchimwene wachichepere ndi alongo, Ray sanaphunzirepo, sanali ndi chidwi ndi mabuku, anakonda baseball, lota ndi kuchita. Nthawi zambiri, kusukulu yasekondale, mnyamatayo anabwerera kwawo ali ndi lingaliro lotsatira ndi zojambulajambula. Modabwitsa, koma chowonadi: Osakhala ndi maphunziro apamwamba, mtsogolo adalenga ake omwe a McDonalds 'a Hamburger University.
Makolo amalankhula ndi ana kuti azigwira ntchito kuyambira ali mwana. Mwana wamwamuna wamkulu amagulitsa zakumwa zozizilitsa kukhosi ndi nyemba za khofi, amagwira ntchito ku mankhwala ogulitsa mankhwalawa, omwe amagwira ntchito yogulitsa nyumba, amasewera m'magulu osiyanasiyana, ndikutsegula malo ogulitsira nyimbo.
Pankhondo yoyamba yapadziko lonse, akuponya zaka zingapo poitanidwa, munthuyu adakhala kumbuyo kwa chiwongolero cha chiwongolero cha Red Cross. Monga momwe iye, amadzitchera m'badwo komanso watsopano wa Walt Disney.
Moyo Wanu
Kwa nthawi yoyamba, Ray adakwatirana ndi ubwana wake kupita ku Ethel Fleve, patatha zaka ziwiri ndidapatsa mwamuna wanga wamkazi wamkazi wosakwatiwa. Mu 1957 anakumana ndikuwonongeka kumutu kuchokera ku Blonder Joan. Koma popeza onse sanamasulidwe, malingaliro a manja ndi mitima ya chiletso zitatha zaka 4, atagawanika ndi Ethel.Komabe, pamene banjali linali litayamba kale, mayiyo mwadzidzidzi anaganiza zodikirira kuti ukwati ukhalepo. Zotsatira zake, munthu amene sanazolowere yekha pamoyo wake, adatsogolera korona wa Jane Dribbins wobiriwira, koma tsoka zitamtulutsanso mwana wake wakale. Pakadali pano chikondwerero chaukwati ndi Joan Smith-Krok chinachitika.
Kuphatikiza pa bizinesi, malo odyera amadziwika komanso achikondi. Anachirikiza kafukufuku komanso kuchiza uchidakwa, matenda a shuga, a sclerosis ndipo adapanga woyambitsa nyumba ya Ronald McDonald.
Nchito
Kumayambiriro kwa 20s, mnyamatayo adauza makolo ake za cholinga chofuna kukwatiwa, koma abambo ake adatumiza mkwatibwi - mkwati ayenera kukhala ndi malipiro ndi malipiro okhazikika. Ndipo Ray adapanga izi - adakhala woimira malonda pakugulitsa mapepala a kakombo, mofananamo ndikupanga woyimba kuti azigwiritsa ntchito maofesi azosangalatsa a komweko.
Podzafika kumapeto kwa 30s, adakwanitsa kukhazikitsa zosakanikirana, kukonza mtundu wake wa mal-osakhazikika, pambuyo pake magazini ya Prince Prince. Zinachitikanso ndikutsikira, kukula kwa dziko lachiwiri, komwe kunawonekera pamsika kunaletsedwa ndi chitukuko cha opikisana akulu akulu. Ndinayeneranso kupeza ngongole yanyumba ndikuyika nyumbayo.
Chilichonse chasintha msonkhano wosasinthika ndi abale a McDonald omwe adapanga mtundu watsopano wa dzina lomweli la malo odyera othamanga. Nanganso kudziwa zinthu mogwirizana: Reimond adapanga network ya malo, mothandizidwa kwambiri ndikukhazikitsa dongosolo la McDonald Inc. (McDonald). Mu 1955, Crok anatsegula a McDonalds, zitatha zaka 6 anagula ufulu wonsewo.
Posakhalitsa utsogoleri waluso, gulu la luso laluso (Clown Ronald McDonald Otchuka ndi Lamulo la Chikhalidwe (mtundu, ukhondo wa McDonald wasandulika ufumu weniweni. Tsatanetsatane wa zithunzi zotsirizira ndi zowerengera zili m'buku la kuphwanya izi: Kupanga McDonald's.
Imfa
Ray Krok amakhala moyo wolemera ndipo anamwalira pa Januware 14, 1984 mu 81. Choyambitsa imfa ndi kulephera kwamtima. Mu 1980s, bambo adadwala sitiroko ndipo atasuntha pa njinga ya olumala, koma sizinamulepheretse kutsogolera bizinesi yake miliyoni miliyoni mpaka masiku aposachedwa.
Pokumbukira malo odyera akulu mu 2004, Marko Nopfler, adauzidwa ndi autobiography, yojambulidwa ndi boom imodzi, monga, ndipo mu 2016 filimuyo "idatuluka.