Chiphunzitso
Mbizinesi Amancio Ortega, omwe anthu ake, anthu omwe amalankhula mpaka pano, ndi chitsanzo chabwino cha momwe popanda kukhala ndi chilichonse kumbuyo kwa mapewa, ntchito ndi kupirira zitha kutheka. Masiku ano, Purezidenti "wa Extizidex" amauzidwa kuti ali ndi bizinesi yayikulu osati ku Spain kokha, koma padziko lonse lapansi. Zowona, musanayambe masamba adoles, mwini wake wa "Zara", amadziwika kuti ndi njira yayitali ndi yamtengo wapatali, ndikulemba nkhani yake.Ubwana ndi Unyamata
Amancio ortega adabadwa pa Marichi 28, 1936 ku busdonggo (Spain). Makolo a m'mbuyomu amalonda anali antchito wamba, mwanjira ina ndi malekezero ndi malekezero. Abambo amagwira ntchito panjanji, ndipo mayi wa mdzakazi.
Kuchokera pa mbiri ya Zara, zimadziwika kuti kusankha kumene kunachitika amamwali - kuti aphunzire kapena kuthandiza banja la ndalama, iye sanazengereze kusiya sukulu yasekondale, akukhazikitsa ntchito. Njira yake yoyamba yolowera kulota inali ntchito ya mthenga mu malo ogulitsira zovala (nthawi imeneyo anali ndi zaka 13 zokha).
Ntchito yotsatira ya Ortega wazaka 14 idakhala sitolo "La The Masna". Apa mnyamatayo anali wosalira zambiri, chifukwa nthawi yomweyo mchimwene wake ndi mlongo wake anali atalembedwa kale mu ndodo nthawi imeneyo. Pambuyo pake, mamuni am'mudzi adzakumana ndi mtsikana yemwe anagonjetsa mtima wake, mkazi wamtsogolo - a Mera Rosia. Mu "La Laya". Amatania amadziwa bwino zoyambira zovala zomwe zimayambitsa, komanso crook ndi kusoka Aza, mofananamo, kulota za bizinesi yawo.
Zina za wopanga mafashoni zimayamba kupanga bambo wachinyamata pamene iye, atasamukira ku La Corna (Galicia), adayamba kuchita nawo matenda a minofu. Pambuyo pake, zomwe wachinyamata adazindikira utsogoleri womwe adasankhidwa kukhala waluso ndi waluso wa wopanga mnzake.
Poona kuti Ortega adzakwaniritsa bwino chonchi, ndiye kuti palibe amene angakhulupirire. Mwini wake wa Aterija, momwe wamalonda wamtsogolo amagwira usana ndi usiku, adauza makolo ake mobwerezabwereza kuti malusowa sangatuluke mwa ana awo - mnyamatayo anali osagwirizananso. Zowona, tsoka linali ndi malingaliro awo kwa Amancio.
Nchito
Mu 1960, Amancio wazaka 24 adakhala woyang'anira malo ogulitsira zovala. Atakhala zaka zingapo izi, adaphunzira mosapita m'mbali za ntchitoyi, komanso adapezanso kuchuluka kwa ndalama zofunikira pakulota kwake.
Munthawi yomweyo, orteg anazindikira kuti msika wa zovala zamtengo wapatali unali wocheperako, ndipo anaganiza zowongolera vuto lakelo ndi anzawo. Pogula nsalu zotsika mtengo, Ortega adasoka pang'ono pazojambula ndi miyendo yake.
Zotsatira zake zidakhudzidwa ndi aliyense - zovala zopangidwa ndi iye zimawoneka zowoneka bwino ndipo zidakhala ndi machitidwe odabwitsa, pomwe inali lamulo lalikulu lotsika mtengo. Ndalama zogulitsa zogulitsa zoyambirira za Novice zomwe zidamulowetsa mu bizinesi yomwe idamulola kutsegula fakitale ya Knithwear.
Nthawi yoyamba ya mlanduyo anali pa Phiri - Amancio ndi mkazi wake adachita nsalu za bafuta ndi mayi wina zovala, ndipo ntchito yosokayo inayamba itayamba itakhala mu chipinda chochezera nyumba yawo. Kenako zinthu zonse zopangidwa zidapangidwa ndi ma netiweki akulu ogulitsa.
Kuchuluka kwa chidwi kwa banjali kumasokonekera mu 1975. Popeza adapanga phwando kuti alembe imodzi mwa ma networks, chet ortegov kaye amakumana ndi mankhwala. Pokhala nawo gawo la likulu la likulu la kugwirizanitsa, palibe chotsalira chopereka ndi mphamvu zawo.
Chifukwa chake pa msewu wachimwemwe wa La Corna, sitolo yoyamba "yara" idawonekera. Milandu yakhazikika, ndipo Dipatimenti ya Zara yakhala gawo lofunika kwambiri la malo ogulitsira. Mu 1985, Ortega adapanga bungwe lake lotchedwa "Indritex". Kenako panali kutuluka kwa bwalo la International - mu 1988, Zara akuwonekera ku Portugal, ndipo patatha chaka chimodzi chogonjetsa kork New York.
Pakhomo la Zakachikwi zatsopano, bungweli linapeza mopitirirapo. Mu 90s, maukonde "amakoka ndi kunyamula" ndi "Belcka, Stradivarius" adawonekera. Ndikofunika kudziwa kuti nthawi imeneyo chipambano chochita choledzedwa ndi Ortega, koma, m'malo mwake, m'malo mwake, adalimbikitsa iye kupeza ntchito zatsopano. Chifukwa chake mu 2001, motsogozedwa ndi Amancio wa Amancio, zoimba za OYYHA zidapangidwa, zomwe zidakwaniritsidwa mu masitolo zovala zamkati.
Ma Protegragy Ortegagar - mitengo yotsika komanso zosintha zachilengedwe nthawi zonse - zosavuta, ndizomveka komanso zofunikira kwambiri. Kuphatikiza apo, wamalonda adaganiza kuti malonda ogulitsa ndi ogulitsa ayenera kuyenda mofananamo ndipo munthu m'modzi ayenera kutsogoleredwa ndi njirazi.
Izi zimathandiza kuti kampani ikhale ndi mitengo ya demokalase yazogulitsa, pomwe mukukhala mu kupambana. Mtundu wa bizinesi wa Ortega amaphunzitsidwa m'masukulu abizinesi. Amancio adalota maloto ndipo adapanga njira yake yosokera yosokera, yomwe imapangitsa kuti zisinthe pang'ono ndi zomwe zimachitika pang'ono ndi njira zingapo.
Moyo Wanu
Mkazi woyamba ndi mnzake wamabizinesi a Ortega adadzakhala muyeso wa Rosaliaga, yemwe adakumana naye ali wachinyamata, akugwira ntchito yogulitsa nyama ya Langu Haberdayhery. Awiria manja omwe ali m'manja mwa dzanja adagwira bizinesi, koma adadzutsidwabe mu 1986.
Zosankha zachiwiri za Amanicio zinakhala wopota Perez Marcote. Kukwatira mu 2001, okwatirana amakhala limodzi ndipo lero, kulera ana atatu: Sandra, Marcos ndi Marpo.
Amancio Ortega tsopano
Masiku ano, munthu wolemera kwambiri wa Spain, ndiye kuti akumva njira yochita bwino m'magazi, amapuma pantchito. Pambuyo posiya ntchito yoyang'anira "Indtex" mu 2011, Ortega amakhala ndi moyo, amakana kulankhulana ndi atolankhani. Wochita bizinesi wamkulu mpaka lero amakupatsani mwayi wogula ma skicks, hotelo, hippodrome, hipts ndi ndege.
Kugulitsa ndi mtundu wina wa ntchito yomwe a Amancio nthawi ndi nthawi. Kugulitsa bizinesi kumafuna kulinganiza ku banking ndi alendo, osati m'mbali mwa malo opanga magesi ndi nyumba zina.
Kuyesa kwa boma
Kwa Julayi 2017, mkhalidwe wa ortimege ndi $ 83.3 biliyoni. Mu Ogasiti a chaka chomwecho, mkhalidwe wa Amancio adalowa $ 85 biliyoni, zomwe zidamuloleza kuti atulutse magazini yapamwamba kwambiri padziko lapansi malinga ndi magazini.