Chiphunzitso
Mphunzitsi wa Bizinesi wa Arkady zucker si chimodzimodzi kuchokera kwa omwe alandila ndalama ndi ulemerero. Nkhani ya mnyamata amene anaphunzira kukhalira ndi matenda oopsa ndipo ali ndi zaka 17 yemwe adakhazikitsa kampani yake ndi chitsanzo chabwino kwambiri kwa mazana masauzande ambiri. Masiku ano ndi wofufuza wotchuka, wotsatsa ndi wafilosofi amene chiphunzitso chake chimayambitsidwa ndi mikangano yoopsa pa intaneti.Ubwana ndi Unyamata
Arkady adabadwa pa Meyi 7, 1975 ku Novokuznetsk. Atabadwa, madotolo amapezeka kuti amakumana ndi ziwalo zamisala za ana. Makolo adanena kuti sadzatha kutenga moyo wabwinobwino ndikudzisamalira. Madokotala anali otsimikiza kuti sizokayikitsa kuti mwana aphunzira kuyenda pawokha ndikulankhula momveka bwino.
Makolo amatenga zinthu mogwirizana ndi matenda odwala. Abambo adanena kuti sakanabadwa munthu wolumala, zikutanthauza kuti mavuto a Arkasi si sentensi, koma zovuta zakanthawi "zokha". Adakakamiza mnyamatayo kuti athetse matendawa ndikutsogolera kwa mwana wamba: ngakhale theka la tsiku lotsalira mabatani amodzi, ngakhale analinso owawa. Kuchokera kusukulu yovutitsa, bambowo anakana kumuteteza, kunena kuti ana wamba amatha kudziletsa.
Kutali kwambiri kudera loyambirira kuchokera ku chizolowezi chisamaliro cha makolo kunasonkhezera kwambiri dziko la Arkady. Ngakhale palibe vuto lomwe palibe amene anathandiza kusankha, sanaswe, koma adaona kuti abambo ake adawaona ndipo adayesetsa kukhulupirira kuti anali wathanzi komanso wabwinobwino. M'mawa uliwonse mnyamatayo anayesa kuyamba ndi kubweza, osaphunzira komanso amaphunzitsa malingaliro ake komanso manja ake ndi miyendo.
Zaka za sukulu za zucker amakumbukira zowawa. Malinga ndi iye, ali ndi cholinga chofuna kupezerera anzawo ndipo sakanatha kuchita chilichonse ndi izi: anzanga akusukulu akuthamangira, kunyozedwa ndipo nthawi zonse amakhala ndi "nthabwala" zatsopano, chifukwa Mwachitsanzo, Hank adathandizira munthu wopanda nkhawa zovala. Mapeto ake, Arkadey adasiya kupita kusukulu, akudutsa mayeso akunja.
Kusukulu yasekondale, matendawa adakula, akuopseza ndi ziwopsezo zonse komanso zotayika, koma wachinyamatayo adazindikira kuti "zovuta zakanthawi" ndikuyang'ana mtsogolo popanda mantha. Pang'onopang'ono, adawongola matchulidwe ndipo adayamba kuyenda ndi ndodo, pambuyo pake adakana kwa iye.
Bizinesi ndi Kuphunzitsa
Atalandira maphunziro achiwiri, zucker adalowa katswiri wa filosophy wa Tomsk University. Pambuyo pake adaphunzirapo kanthu katswiri wa zochitika zama kasamalidwe ndi maziko akusewera mu Russian Academy ya kasamalidwe. Anakhazikitsa kampani yoyamba kwa zaka 17, kuitanira aphunzitsi ake kwa iye.
Mu 1993, Arkadey adakhala woyang'anira bizinesi. Kwa zaka zambiri, adakhazikitsa ntchito 700 m'manyuzipepala, zomanga, zosamalira, kasamalidwe ka musuri. Pankhani ya zucker 6 ndi mabuku 120 pa malonda, chiphunzitso cha maphunziro ndi kasamalidwe. Imakhala mapulogalamu a mabungwe apamwamba ophunzitsa ku Russia, USA ndi Germany, amawerenga nthano, amachititsa seminare ndi kuphunzitsidwa.
Akuluakulu owonjezera zacker adadziwika chifukwa cha nzeru za wolemba magazi, zomwe zidachokera pamoyo wamoyo, zomwe zidachitika chifukwa cha moyo wa bambo. Arkada amatcha njira yake "yokhala ndi moyo wamba." Maziko a chiphunzitsocho, adafotokoza mu kanema "mphamvu ya malingaliro." Njirayi ndi yachilengedwe yamoyo komanso bizinesi ndipo imatanthawuza kukana kwathunthu, kukana kuzindikira kuti munthu amamuona kuti ndi vuto. Malinga ndi zucker, zovuta zilizonse zomwe zingakhale "zathetsedwa", kuthana ndi khama molimba mtima, chifukwa zidzachitike zodabwitsa.
Izi za Arkado zimayambitsa mikangano yoopsa pakati pa amalonda komanso "yosavuta". Ena amamuona ngati anzeru, ndipo otsutsa akuimbidwa mlandu wochuluka kwambiri ndi "ulemerero chifukwa cha ndalama, chifukwa zokambirana ndi zokambirana za wotsatsa wodziwika bwino sizimaikidwa. Komabe, palibe amene amakana kuti Zukisma ali ndi carrisma yapadera ndi luso.
Mu 2017, pamisonkhanoyi, Coachi adagawana mafanizo a chipinda chodyera pamalo okwera, ndikuwatsogolera chifukwa chakuti utsogoleriwo uzimvetsera kwa ogwira ntchito. Nkhaniyi idagawanitsa intaneti mwachangu, koma malo osungirako msanga adaziratu katswiri wodyera oler Nazarov. Adaziyika pazinthu zomwe zili mu bokosi la Facebook ndikutsimikizira kuti linali njinga chabe.
Zucker adauza kuti wamunda wa mwana wamkazi wa omwe adabwera ndi khamulo la makasitomala otetezedwa kwambiri kuchokera pagulu la anthu (omwe, malinga ndi malo odyera, palimodzi, ngakhale kuti ali ndi zoseweretsa zodetsa) Abizinesi, mwina, mwina amakana mphatso yolakwika imeneyi, inde, ndikuiyika pamalo odyera.
Kenako analamula kuti operekera alendo asamasule mwachangu komanso akuwonetsa kuti ali ndi makeke ndi code. "Mphatso zoterezi zikadagunda dzenje mu bajeti ngakhale malo odyera okwera) mwachangu. Pambuyo pake, makasitomala a VIP adayamba kupanga anthu achisawawa omwe, malinga ndi wailesi yayilesi ", kufalitsa mphekesera za payilesi zokhudzana ndi kuwopa kwa kukhazikitsa ndikukopa omvera atsopano.
Zotsatira zake, ndalama zodyera zowonjezereka ka 25, ndipo zovala zopangidwa ndi katunduyo zidakweza malipiro, koma osati kwambiri - iyemwini - iyemwini - iye yemwe adakana, "kuti asachite chinyengo." Pambuyo pake, Arkadey adayimbidwa mlandu wopeka, kutali ndi moyo kuchokera kumoyo komanso mavuto azamabizinesi. Mafans ambiri anakana kumudziimba mlandu, akuumirira kuti afotokozere njinga zamphamvu - gawo la ntchito yamabizinesi.
Moyo Wanu
Arkadey imakonda kuti isalembetsere moyo wanu ndipo sakhudza mutuwu pokambirana. Amatchulidwa m'nkhanithunzi kuti ali ndi banja komanso zucker "mwamuna wachimwemwe ndi bambo".
Pamasamba pamasamba ochezera pa intaneti pali zithunzi ndi mkazi wanga ndi mwana wamwamuna Bogdan, koma dzina la wokwatirana naye ndi ndani.
Wothandizira bizinesi imatsogolera maakaunti mu Facebook ndi ku VKontakte. Tsamba lovomerezeka mu "Instagram" alibe.
Arkady zucker tsopano
Wofufuzayo amasungidwa ndi wamkulu wa likulu kuti agwirizane ndi kuyenda padziko lonse lapansi ndi maseminare. Tsopano ndi chidwi ndi mutu wa maphunziro ndi mavuto ena a mibadwo.
Mu June 2018 ku Minsk, zucker adawonetsa pulogalamu yatsopano "kuyenda kudzera mu njira za Genises. Ma algorithms algorithms. "
Bizinesi ya wophunzitsa bizinesiyo idakhazikitsidwa pa filimuyo "zovuta zakanthawi" ndi Ivan OKHlobystin ndi Rinalem Mukhamet. Atolankhani komanso otsutsa adamfotokozera zaphokoso kwambiri. Ngamila, makamaka Evaterina Bararaash, adaimbidwa kuti filimuyo ikulimbikitsa chiwawa ndikuwaza kusamvana kwa matenda amisala, omwe amatchedwa "Fascist", komanso mlandu wamakhalidwe. "