Biography
In the second week of January 2019, the entire enlightened world recalled the Entrepreneur Ray Krock: 35 years ago, a tireless workaholic died, which made the brand of fast food restaurant McDonald's became popular worldwide. Of course, the path to success was not simple, the man had to endure failures, put in debts, lay home, save, risk, take loans and even sacrifice relationships with the first wife. Fortunately, the efforts of the Americans did not pass in vain.Childhood and youth
On the fifth October day of the 1902th, the Coccian spouses who had the Czech origin and those who lived in the suburb of Chicago, Ramond Albert was born. Subsequently, Robert and Lorein appeared in the family.
Mother was engaged in housekeeping and to have additional earnings, gave private players for the piano. Since 12 years old, the father of The Western Union Company was listed, and in the 1920s, thanks to the speculation with the Earth, the state was crying, but everything lost in the period of the Great Depression. If you believe some sources, a nervous shock and brought his death.
Unlike the younger brother and sisters, Ray did not have thrust to study, he was not interested in books, he adored baseball, dream and act. Often, in high school, the young man returned home with the next idea and drawn drawings. Incredibly, but the fact: not having higher education, in the future he created his own The McDonalds' Hamburger University.
Parents talked to children to work from early childhood. The eldest son sold soft drinks and coffee beans, worked in a pharmacy and a grocery, served as a real estate agent, played in various teams, as a result, opening a music store together with comrades.
During the First World War, throwing a couple of years in a call point, the guy sat down behind the steering wheel of the Red Cross Sanitary Van. Just as he, heasit himself the age and the new familiar Walt Disney.
Personal life
For the first time, Ray married himself in his youth to Ethel Fleming, after 2 years I gave my husband a single daughter Marilyn. In 1957 he met and lost his head from the stunning blonde Joan. But since both were not free, the proposal of the hands and hearts of the Crook after 4 years, after official parting with Ethel.However, when the couple had already acquired his own home, the woman suddenly decided to wait with the termination of the first marriage. As a result, a man who was not accustomed to solitude in his personal life, led to the crown of Jane Dobbbins Green, but fate after 5 years again brought him off his former beloved. This time the wedding celebration with Joan Smith-Krok took place.
In addition to entrepreneurship, the restaurant is known and charity. He supported the research and treatment of alcoholism, diabetes, arthritis, sclerosis and made the founder of the House of Ronald McDonald.
Career
At the beginning of the 20s, the young man declared his parents about the intention to marry, but his father put forward an ultimatum - the groom should have work with a stable salary. And Ray made this condition - became a sales representative in the sale of paper cups of Lily Cup, in parallel to getting a musician for a radio station and playing local entertainment facilities.
By the end of the 30s, he undertook to implement mixers, organizing its own Malt-A-Mixer company, later renamed Prince Castle. It also happened up and downs, the development of the second world, which appeared in the market was prevented by the development of serious competitors. I had to even get a mortgage loan and lay the house.
Everything has changed a random meeting with the McDonald brothers who have invented a new model of the for the same name of the fast food restaurant. Acquaintance turned into close cooperation: Reimond plunged into the creation of a network of establishments, significantly improved franchising and founding McDonald's System Inc. (McDonald's Corporation). In 1955, Crok opened his own McDonalds, after 6 years bought all the rights to the brand.
Soon thanks to the skillful leadership, a talented team, an advertising campaign (Clown Ronald McDonald competed in popularity with Santa Claus) and a clear consequence of the Golden rule (quality, service culture, cleanliness, accessibility) McDonald's turned into a real empire. Details of the latter and rare photos are contained in the book of Crushing Grinding It Out: The Making Of McDonald's.
Death
Ray Krok lived a rich life and died on January 14, 1984 in 81. The cause of death is heart failure. In the 1980s, a man suffered a stroke and after moving on a wheelchair, but it did not prevent him from leading his multi-million dollar business until recent days.
In memory of the Great Restaurant in 2004, Mark Nopfler, inspired by his autobiography, recorded the single BOOM, Like That, and in 2016 the film "Founder" came out.