Biography
Modern technologies provide people with the opportunity to make money on a variety of platforms and in a variety of spheres. And it concerns that not only the adult population of the planet: the children have long conquered the video hosting YouTube, did not exception and Ryan Kaji from Texas, who had time to visit the Forbes list as the richest blogger's list a couple of times.Childhood
The biography of Kaji began in the American city of Texas, where he was born in 2011 (according to other information, in 2010). Like many other children, he from early childhood was fond of watching cartoons and videos on Yutubeub. For the first time on this video show, the boy was in 2015 and, inspired by the rollers of the channel Evantubehd, asked Mama, why he himself still is not there when all other children are removed. His mother was a teacher of chemistry at school and to realize the dream of a son, went on a lot - left his job and completely devoted himself to the development of the Canal Ryan.
Blog
After Ryan had his own Yutiub-Channel, the first subscribers began to appear quickly. And he did not differ originality, for the plot of the rollers, the theme of toys was chosen when the child on the camera unpacks the boxes and shares with the audience with emotions regarding a particular thing.At first, in one roller, the boy opened only one box, over time the number of unpaid gifts and video duration increased. Soon, Kaji noted a children's media company PocketWatch, founded in 2016 and marketing. In 2017, they signed a contract, and by the end of the year Ryan and his parents earned $ 11 million, becoming the richest entrepreneurs of video service according to the Forbes list.
Ryan's canal was called Ryan ToysReview, then was renamed Ryan's World. Together with PocketWatch and WildWorks in 2018, an application for mobile phones on the Android and iOS platform - Tag With Ryan has been created. This is an endless game designed for young children. On one blog and the game he decided not to stop. Seeing the success of the first idea, WildWorks, together with the eight-year-old kaji family, decides to remove the 20-serial film Ryan's Mystery Playdate, whose premiere took place in the spring of 2019. And in the fall of the same year on the store shelves, a video game Race with Ryan appeared with the participation of Kaji for PlayStation 4, Xbox One, Nintendo Switch and Microsoft Windows.
Blogger's parents told that all income received only with advertising in reviews. When viewing the roller reaches 10 or 20 million, the toy like the kaji itself and other children are interested in his recommendation, it plays on the hand to manufacturers, because after such rollers sales volumes increase dramatically. The figure of $ 11 million in 2017 did not become a ceiling for Ryan. In a year, he earned twice as much and again took the 1st place in the list of the highest paid bloggers. In 2019, he also decided not to lose positions, leaving bright and funny video of new subscribers to his account. For that year, Forbes rated his income of $ 26 million.
However, not everything so smoothly went to Ryan's World. In September 2019, the Public Organization Truth In Advertising, which is translated as "truth in advertising," was submitted to the Channel of Ryan a complaint to the Federal Trade Commission. In her opinion, in each issue, at least one presented product referred to sponsorship, especially since the family of Kaji did not hide cooperation with the network of American restaurants and entertainment centers Chuck E. Cheese and Nickelodeon, a Netflix entertainment company, a manufacturer of Hasbro Games and Walmart's shops.
The claim was that the rollers of the blogger were not marked as advertising, although in each issue of the boy's mom thanks one or another company. Representatives of Truth In Advertising believe that this is not enough, since children under 10 years old (the main audience of the channel) is difficult to distinguish commercials from entertainment. The declining son to show children what advertisers are told, they introduce confuses to delusion, and lay out a round sum in the store, then there are parents of young spectators.
Ryan Kaji now
Despite all the claims and criticism from the parents of children, Ryan and now successfully leads his own blog, shows their lives to subscribers, as he has fun, and demonstrates new toys. Only at the beginning of 2020 his blog was replenished with a dozen new rollers. In addition to the Youtyub-Channel, he has a page in "Instagram". There, the boy publishes a photo of life, there are many pictures in his profile and with twins, who are also brought up in the family of kaji.