Biography
Yoji Yamamoto is called the Pratcher of the Male Fashion Fashion. Unlike George Armani and Gianni Versace, who in priority, tight styles, the Japanese fashion designer "protects" the human body, hides from a curious eye. All clothes on his sketches asymmetric, baggy, similar to a new one, and on the old one. For fashion, Yoji is characterized by deconstructivism, black and mixing Asian flavor with European freedom of expression.Childhood and youth
Yoji Yamamoto was born on October 3, 1943, in the prefecture of Shinjuku, on the "scorched plain, which was once Tokyo," the designer himself remembers. The Second World War took away not only a happy childhood in developing and well-groomed Japan, but also the Father.
"When I think about him, I understand that I still hear the sounds of bursting bombs," Jodi said. - The remains did not give us the remains. The leica camera was buried in an empty grave, which the father was hot down. "Already at 3-4 years old, the boy realized that life would be severe. In constant struggle will have to make a living to feed yourself and mother. She, by the way, worked for the seams, so Yamamoto's childhood passed among the fabrics. Perhaps it affected his formation.
In 1966, Yamamoto received legal education at the University of Cayo. From the career, however, I had to refuse to help your mother. In her atelier, the son learned the skills of the tailor and so plunged into the material that in 1969 he received a diploma of Bunka Fashion College.
Yoji annoyed what he could not sew dear and stylish clothes. The studio of his mother was located in the Kabuki region - the entertainment zone of the Prefecture of Shinjuku. The most frequent clients were employees of bars, brothels, theaters, whose earnings are proportional to the depth of the neckline.
"These windy girls formed my image of femininity since childhood. Therefore, I was determined at all costs to avoid creating clothes for puppet women who are so loved by some men, "one day noted a celebrity in an interview. So the idea was born to create threaten clothes.Personal life
Yozhi Yamamoto guards his personal life. The tabloids are trying to figure out her details, but very unsuccessfully. Some write that the fashion designer was married to a woman named Keiko, and the rest of the relationship built unofficially. Others say he had no wives.It is only a reliably that Yoji has daughter Limi Feew, which continues the case of the Father and creates its own avant-garde clothing collections. Another designer has two sons. According to some information, they are also spinning in the fashion world.
Design and Fashion
In 1981, in Paris, one of the centers of world fashion was a presentation of the debut collection of Yoji Yamamoto - Y. She shocked the public and caused mainly negative reviews. Couturier and secular lions did not see anything attractive in baggy forms and coarse silhouettes in dark shades. In Japan, women who wore clothes from Y were called "crow".
They were found, however, those who appreciated the fiction of Yamamoto. The journalist, businesswoman and actresses, tired of the mothers of tight things, chose Y. Their wardrobe filled with restrained erotic dresses, and not frankly sexy. In 1984, the debut male collection of Yohji Yamamoto was released, and Jack Nicholson and Brian Ferri joined the fans of the baggy and mourning stones.
"Constructing" clothes, the Japanese fashion designer paid focus on the mystery of the human body. In his youth, he adhered to the thought that the female silhouette should only see one person - her partner, and in a strictly defined place - in the bedroom.
Therefore, Yoji is called the legislator "male female fashion". He really was the first of many of the brittle girls in a straight coat, oversays shirts and pants.
"For me, a woman is more seduced, absorbed by his work, not caring for someone's favor, strong and at the same time fragile. The more she hides, the stronger it refuses his femininity, the more it is manifested in the very essence of existence. Perfectly tailored cotton pants can be more beautiful than magnificent silk dress, "Yozhi Yamamoto said once.Not random and color coloration. Everything that the designer was watching the designer - mourning skirts of the mother. Even having recovered from the loss of the spouse, she wore black, dark blue, bard.
Moldoval, Yoji noted that the clothes of dark shades are obliged to be impeccable. After all, behind the motley cloth and frightened jewelry just hide the imperfection of the image. In their collections, the designer relies only on those accessories that move the fashion industry: bags, wallets and shoes. At the same time, it has a functional shoe, on a flat sole.
In 1996, the fashion designer diluted his aroma line. The first female spirits yohji came out. They, like clothes, caused an ambiguous reaction. But Yamamoto, scientific experience, continued to create. Now in its range, more than 30 types of toilet water are both female spicy flavors, and male perfume with musk notes. The spirits are considered the spirits "I will not disturb you" (English I'm not Going to Disturb You).
Another coup was the cooperation of Yoji Yamamoto with Adidas. In 2003, their debut joint collections Y-3 came out. Sportswear and sneakers have not lost traditional three strips, but acquired avant-garde. Inspiration on this collection Japanese fashion designer screaming in businessmen who began to wear costumes with dies.
For half a century, Yoji challenges the fashionable establishment and changes the idea of beauty. And in 2009, his brand was on the verge of bankruptcy. If there were no financial support for Integral Corp., Foundation for direct investment of Japan, the world would no longer see the "mourning" collections of Yohji Yamamoto Inc .. I saw the reason for this situation Yamamoto in the "crushing" of the business.
"I think one of the probable reasons for bankruptcy is that I released the Brazda of the Board of Yohji Yamamoto Inc., gave to others too much control. After all, I consider myself primarily by the designer. I was told about the prosperity of the business, but in fact every day the situation was becoming more disastrous, "said Yoji in an interview with Women's Wear Daily.Yoji Yamamoto now
Despite old age, Yoji Yamamoto still shook ideas. So, in September 2019, the Spring-Summer Collection on the 2020s took place in Paris. You can familiarize yourself with it allow photos in the official account of Yohji Yamamoto Inc. In "Instagram". When it is created, the fashion designer was inspired by the idea of global warming. In the clothes, geometric patterns appeared and more bodies.
Once, Yoji noticed that his brand would die with him. The fashion designer could not imagine that someone would take his place and continued to release clothes. Perhaps over time, his brands will really turn into a vintage, and maybe the brazdes of the board will capture the daughter of celebrities.