Biography
His principles are honesty, justice and customer focus. Businessman Andrei Krvenko, supporting the Russian manufacturer, created a unique product franchise. And, despite the skeptical comments of colleagues, continues to satisfy the needs of consumers at the highest level.Childhood and youth
Andrei Alexandrovich was born on July 25, 1975. And already in adolescence demonstrated an entrepreneurial grip. The school printed documents for physics teacher. From an early age showed ability to accurate sciences. It seemed that the future of Krivenko, brought up in the family of physicists and studied in an experimental local school with a mathematical bias, was determined.
It is not surprising that the graduate entered the Moscow Physics and Technology Institute. Already on the 2nd course, Andrei began working in the subsidiary of the Chinese bank. The leaders, seeing the potential of a young man, offered him to pay training in Rea them. G. V. Plekhanova.
The student managed not only to combine her studies in two institutes and work, but also to leave a graduate specialist with red diplomas. Having experiences experience, as well as prestigious education, he already claimed highly paid positions.
Andrei easily settled in Ekort, where career growth was demonstrated - from the post analyst before the financial director. In the holding "Regent", the largest distributor of office paper and stationery, became the head of strategic objects.
In the period from 2004 to 2008, he worked as a financial director in Agame. Managed to accumulate a decent state - 1 million rubles. Subsequently, these savings played an important role in their own business.
Dismissal from "Agama" was a conscious step. Krienko understood that he was able to achieve more. The future businessman placed a resume on employment sites, indicating the desired post - Director General.
However, time for such changes in the working sphere he chose unsuccessful: the 2008 crisis hit large companies. Andrei needed finance - by that time already acquired an apartment to a mortgage, and a monthly payment of 100 thousand rubles. Required a conscious relation to the income level.
Perhaps if then letters with a resume were answered, this story would not be an example for young entrepreneurs. But such circumstances became an impetus, which forced the young father to risk and open his own business.
In addition, Andrei did not go like a laughed path, and found an empty niche in the Reloic Grocery. About how he came to the idea to engage in the implementation of perishable dairy products, Crvenko was repeatedly shared in an interview.
The businessman's wife was then pregnant then. For a spouse, he traveled to the market to buy homemade cottage cheese. And every time I was terrified, seeing the sellers simultaneously cut the products and count the surrender. Then I thought: there must be a way to sell people useful food with the observance of sanitary standards.
The idea of opening a store with a similar product seemed utopia. But Andrei believed in success, and let him not immediately, but he managed to form the main principle of his own business. You need to think about the client first, and then the enterprise is doomed to prosperity.
Personal life
Despite the popularity of his figure in the world of business, the founder of the product network does not exhibit a personal life. Something about him is known - the man is now married to the second marriage, and also acquired the status of a large father - children from a talented graduate of MFTI Four.Not a fan of Krivenko and regularly post a photo on social networks. He has an account in Facebook, however, he pays more attention to the official page of "Telvilla" in "Instagram".
Despite the high income from the store chain, the founder does not want to relax and rest on the laurels. He continues to take the most active part in the business. True, now redirects efforts to program the programming and automation of production processes.
Therefore, there is practically no information about the hobbies of the entrepreneur: all the time the family is occupied.
Business
In 2009, Krivenko went into free swimming. True, the start in free niche was not easy. Andrei was the first thing to hire a dairy technologist, and then started searching for suppliers, those whose products complied with the requirements of a person who wants to put useful products in the line without chemical components in the composition.
After some time, the entrepreneur began to cooperate with the plant "Sapk-Milk" (Kaluga region).
The cost of opening a trading point turned out to be lifting - monthly rent was 16 thousand rubles. The range was submitted by 6 positions, and the brand "EVERYE" was glued manually. The future founder of "Draftstella" was engaged in logistics, and unloading, and writing computer programs to account for turnover.
The first 3 months of work did not bring the expected results. Open points of "elements" were unprofitable: Andrei chose an unsuccessful place in the markets. I had to give up the rental and close the departments. Having thought out the further strategy, the entrepreneur decided to repeat the experience, but in other places. The fourth store entered self-sufficiency.
Soon the profit made it possible to open new points without loans. Perishable products - Headache of any retailer. But IT's knowledge allowed a graduate of the IFTI to write a software, thanks to which the program analyzes the demand of products in each department and automatically distributes the goods by points. By the way, on the automation of the processes, which the Crinno was introduced into its case, in 2017 an article was published in the Journal of Forbes.
Since 2012, the biography of "Draftstella" began. This is an ambitious project that demanded much of large investments than "either". Nevertheless, the loyalty of the audience, honest business and high-quality products allowed Andrei Alexandrovich to achieve success in this niche.
After the imposition of sanctions on imports demand for Russian goods increased. So, in 2014, Telville became even more attractive for the consumer. With the growing popularity of Retail, the need for small stalls began to disappear.
In the period from 2013 to 2016, the profit rose 3 times. In 2016, Krienko became an entrepreneur of the year according to RBC. And subsequently proved that no crises are not afraid of a successful company.
In addition to selling useful products, the retailer founded Tiltech Capital in 2017. The ambitious goal of the investment fund is to find a strong company and help it go to the global level.
Andrei Krvenko now
2020 has become a test for business. The conditions in which coronavirus infection put the whole world, for many companies turned out to be a prerequisite for bankruptcy. As for the "Draftswing", then a rapid growth was noted here.
In an interview with the project "Russian rules!" In the summer of 2020, the entrepreneur shared secrets of success. Online segment (delivery from "Draftsville") rose from a pandemic 30 times. Therefore, even despite the forced freezing of outlets located in shopping centers, business did not felt the significant effects of the financial crisis.
Now in plans for the founder of the product network - access to the market of Western Europe. It is planned to open the store in Amsterdam. With a successful coincidence, the Russian entrepreneur will look for partners and in other European cities.