Biography
In March 2021, Maer's media holding launched a new Media Fastener "Russia" - a Digital-screen of 900 square meters. M is located inside the third transport rings of Moscow at the Volgograd Prospect. The founder and general director of the company Konstantin Valerievich Major stressed that since the mid-2020, the demand for such widescreen inventory from advertisers increased. And brands that use the right approach to digital outdoor advertising, receive a qualitative result in the form of indicators of growth of their fame.Childhood and youth
On September 9, 1984, Son Konstantin was born in Ozersk in the family of an engineer and a medical worker. Father Valery Vladimirovich and Mother Irina Sylvestrovna - children of the first settlers in this closed city in the Chelyabinsk region, in the post-war time creating the Nuclear Shield of the USSR.
Grandfather of the entrepreneur Sylvester Pavlovich passed the Great Patriotic War, took Berlin, participated in hand-to-hand fights, was contused. Every day the victory, to which she was thoroughly prepared in advance (stroked the costume and cleaned medals), he met Harmonus in his hands and pleased the military songs.
"The grandfather never talked about the war, just once spoken that blood was so much that they did not describe. After the war, he was sent to build Ozersk, where the nuclear shield of the country was caught. The grandfather sat down behind the steering wheel "Zaporozhets", and we went together in the field to plant potatoes. With her work, he always showed me that much in life need to do it, "the grandson remembers the grandson.
After graduation, the Major went to the Faculty of Journalism of the Ural State University. M. Gorky in Yekaterinburg. Maer's CEO still remembers the first day at the university and meeting with Dean Boris Lozovsky, which struck with optimism and sparkling sense of humor.
Student years with cheerful couples and sleepless nights Konstantin Valerevich called a happy period filled with a sense of freedom and desire to experiment. In April 2021, the entrepreneur congratulated his native Zhurfak URGA with the 85th anniversary with the help of a media facade, and in October 2020, the Alma Mater-Mater itself with a century-old anniversary, without forgetting to send gratitude to the Zabedroy Vladimir Oleshko and the whole teaching staff.
In 2009, Major received a second higher education in the Ural Academy of Public Service (specialty "State and Municipal Management").
Holding Maer.
In 2003, Major founded the Maer Group specializing in image and non-standard outdoor advertising formats. In just a couple of years, she, whose first clients were regional players of the automotive and tourist market and telecommunications services, managed to implement projects in 26 cities of the Sverdlovsk region.
In 2018, Holding acquired the AdLine operator, which owns a network of 35 digital screens in the Moscow region, and in a year with Yandex and Mail.Ru Group launched sales through Yandex.Direct and MyTarget.
A year later, the company became the largest in Russia in the area of advertising motors in the "Media Fasada" segment, got into the top 50 of the best advertising agencies of the Russian Federation and received the national business communications for the development of O2O technology. The Henndirlator itself was awarded the media manager of Russia, and in 2020 they chose him by the "media manager of the year" in two categories.
Mediaolding also celebrated on Mixx Russia Awards, and on Tagline Awards, recognizing the operator of outdoor advertising No. 1 on the "Real Estate Market Records - 2020".
In the 2020s, Konstantin Valerevich patented technological solutions for digital ooh. Among them is an operating system for Wi-Fi-Sniffer, a storage, analytics system, providing MAC addresses and its own programmatic platform, combined with Customer Data Platform and operating on O2O technology. Thanks to him, it was carried out online broadcasting of the president's message to the Federal Assembly and the marchs of the "Immortal Regiment".
Personal life
Personal life Major tries to keep away from prying eyes, although it admits that the time has shown how the roads are native people, and how important it is to take care of them and more often be near.
In the personal account in Facebook, the winner of the Media Manager of Russia, there are photos that shed light on his hobby (for example, cooking), and touching children's pictures. Major, being a believer, tries to attend the holy Mount Athos every year and enjoy communicating with monasticists.
Social activity
Konstantin Valerevich was a partner of the Winter Olympic Games in Sochi, the 2018 World Cup, Alexander Popov Cup on swimming in Kazan, Ski "Lights Racing" in the Moscow region, organized by Alexander Lungov, the Cup of Olympic champion in rhythmic gymnastics in Nizhny Novgorod and other events.
At the same time, a businessman who has turned the advertising agency in 18 years to a technological media holding with a representation in 11 regions of Russia and the head office in Moscow, it is not indifferent to the sport. He was noticed at the "Race of Little", the Green Marathon of the "Running Hearts" and the High Mapon of the "Lights of Moscow".
The entrepreneur also pays close attention to social, charitable and cultural projects, providing information support funds to the funds for helping children.
Konstantin Major now
Konstantin Major continues to develop its own business, cooperate with famous foreign and Russian brands, to perform at conferences and forums and support cultural, sports and charitable events.
For example, in March 2021, on Digital Brand Day, he said that to make advertisers in the post-cookie era, and noted the rapid restoration of outdoor advertising as a communication channel with the consumer: "The prohibition of cookies can cause redistribution of marketing budgets to the direction of proven communication channels , including outdoor advertising. Digital outdoor advertising, equipped with an autonomous technology for collecting impersonal information about the audience, can stimulate consumers to buy more. "
In addition, Maer conducted a large-scale advertising campaign of the biographic sports drama "White Snow" about the skier Elena Vyalbe, covering almost a 20 millionth orienteed audience.