Biography
The name of the Louis Vuitton brand is known, perhaps, even those who are far from the world of fashion. Dear things of this company have already become a symbol of luxury and good taste. The history of the brand is inextricably linked with the biography of Louis Witton, the founder of the company of the company of the same name and a talented fashion designer.
Louis Witton was born in the city called Yura in the east of France on August 4, 1821. The boy's father worked as a carpenter and instilled the boy's love for his hands.
It is worth noting that at that time new railways were laid in the country, trains began to travel fashionable. Therefore, the demand used professions associated with train stations and railways, and things that will be useful in the far way. Tailoring suitcases has become a very profitable occupation. It inspired Louis Witton, who was then 14 years old, on a trip to Paris. The teenager was planning to learn in tailoring skill and tailoring suitcases. The difficulty was that the father of Louis could not give his son to the road of money, which was simply not from the family.
However, purposeful Witton did not refuse dreams. Louis went to Paris on foot. The distance that the adolescent had to be passed was 400 kilometers. In the way, Witton had to work out to feed. In the capital, Louis found a job as a master of Master, who made road bags and suitcases. For three years, Witton's talent allowed the future master in perfect to master this craft. In the 1840th young man prescribe a senior assistant master. Louis even began to receive personal orders for suitcases and bags.
Fashion
Louis Witton's bags quickly became famous in Paris with the quality and accuracy with which a novice master worked. Noble customers began to contact him, and in the 1853rd Napoleon's wife III Evgenia ordered a bag from Louis. Since then, Witton has become a personal master of the Empress, a woman no longer wanted to contact another. The career of a young master was in the mountain as quickly went to the mountain: such eminent customers attracted the attention of the entire Paris Beaujda. He played the role and thoroughness with which Witton came to business, performing the work in good faith and skillful.
A year later, in 1854, the first store Louis Witton was opened, called Louis Vuitton: Malletier A Paris, which is translated into Russian as "Louis Witton: Leather Suitcases of Paris." The first plate with the name of the store has been preserved until now, and this building still attracts tourists and fashion lovers from around the world.
The main achievement of Witton Fashion Connables consider a rectangular suitcase. Previously, there were absolutely uncomfortable bags with convex bokes. Transportation caused a lot of difficulties, besides, it was not possible to fold such bags one to another: the suitcases constantly scorched and fell. Louis Witton decided to correct the situation.
In 1858, the fashion designer presented to the public a trianon suitcase, which was distinguished from the usual models with a flat lid and strong fasteners. Also, the master guessed to cover the wood, from which a suitcase was made, waterproof material. The edges of the suitcase were closed with iron corners. This made a new suitcase model convenient and durable. The demand for a revolutionary novelty was so high that two years later Louis Witton opens his own workshop, where the suitcases began to be manufactured on an industrial scale. Later, the workshop will move to the city of Anern, where Louis Witton will open the second store in 1871.
Mark Louis Witton became famous outside of Paris and even France, so the master, being a man being inspired, decided to expand the range. In addition to the suitcase, Witton began producing accessories that may need travelers. Any good thing is sooner or later to fake. Prices on the bags Louis Witton turned out to be quite attractive for fraudsters, and the master faced with a huge number of fake suitcases. In 1885, Louis wanted to give the original and unique appearance of suitcases.
First of all, it was decided to use the brown tone cloth only. The fabric was a drawing of bright and dark squares. Also, the authenticity of the bags assured the signature of the wizard applied to each product. The latest Louis Witton was the release of a catalog with the list of brand models listing the company.
A month after that, the great master died. Date of death Louis Witton - January 27, 1892. Louis was 71 years old.
Personal life
There is no reliable information about the personal life of the master. However, it is known that his son George was born, who stood at the head of the company after the death of a talented father. It must be said that George from adolescence helped Witton in work, so the transmission of the brand in new hands was painless.
George Witton belongs to the idea of creating the Louis Witton logo. The designer monogram with rhombuses and flowers is still a business card of a fashion house.
Fashion House Louis Vuitton
Georges put a lot of effort so that Mark Louis Witton became popular outside the native country. Advertising Brand Louis Witton begins to appear in European capitals, as well as in New York and even Brazilian Buenos Aires. In 1936, Georges Vitton died, Louis Vuitton's office passed into his hands of Haston-Louis Witton. The new owner was able to gain a foothold in the Asian market: boutiques opened in Taiwan, Japan and South Korea. Already in the 1989th model Louis Witton sold in 130 boutiques in France and other countries.
The next turning point in the fate of the brand was 1997, when Mark Jacobs became the artistic director of the company. Jacobsu belongs to the solution to expand the range of the brand. The fashion community happily met clothes and clock Louis Witton, as well as shoes and luxury accessories. Each collection of Louis Witton became a joyful event for fashion and fashionistas of any age and nationalities. Magazines made a photo of celebrities with bags and clock Louis Witton.
On the official website of Louis Witton, you can choose not only bags, clothing or shoes. In 2010, the company released the first collection of covers for iPad. At different times, the advertising campaigns Louis Witton represented Angelina Jolie, Catherine Denev, Sean Connery, Madonna and other stars. In addition to the world of fashion, Louis Witton is interested in both sporting events. From 1983 to 2007, the company sponsored a sailing regatta of the Louis Witton Cup.
Each presentation of the new brand collection is a chic theatrical presentation. For example, in 2007, the models went to the podium in the bathrobes of nurses. The 2011 collection, created under the impression of the movie "Night Porter", began the release of models from a stylized elevator with heavy forged doors.
2016 and 2017 are marked by the traditional appearance of new brand collections. Perhaps, even the most pressing mods easily pick up for themselves the thing marked by the recognizable and unique Louis Witton logo. In Russia, Mark is represented by six registered stores. One boutique is located in St. Petersburg, three in Moscow and another one in Sochi and Yekaterinburg.