Biography
Ralph Lauren - American designer, fashion designer, creator of Polo Ralph Lauren Corporation, owner of Ralph Lauren brands, Rugby, RL Childrenswear, Polo Jeans Co., RRL, RLX, Club Monaco, Chaps, Blue Label, Purple Label, Lauren, Ralph Lauren Home .
Kavaler of the Order of the Honorary Legion of France (2010), the holder of the title "Fashion Legend". The fashion designer became the true embodiment of the American dream, a man who made himself against the vital circumstances himself.
Childhood and youth
Ralph was born on October 14, 1939 in the New York area, Bronx, in the family of Belarusian Jews. Frank Frank Livshits was from Pinsk, Mother Frida Kotlyar - from Grodno. Both were immigrated to the USA, where they met and got married at 16. Four children were born in young people. The entire family lustry juts in a studio apartment. The emigrants lived poorly: the salary of the malarker, which Frank received, was barely enough to reduce the ends with the ends. The neighbor of the noisy Jewish family was the future fashion designer Kelvin Klein.
As a child, Ralph was fascinated by sports, the boy was preparing for a basketball player. But once, having visited a classmate from a wealthy family, Ralph struck a large dressing room for which a whole room was assigned to the house. In the apartment of the Livshitz family, there was only one common wardrobe for things, and often Ralph had to lead things for her older brother.
After what Livshitz decided to become successful and rich. To start, the boy has accumulated himself on the first three-year-three suit, which bought at the age of 12. By the age of 16, Ralph changed the name on the Americanized version of Lauren, following the example of relatives, who had moved to California. The young man graduated from Devitt-Clinton's Pension and entered the Talmudic Academy, where he spent several years. For training the basics of business, Ralph was transferred to the Faculty of Economics in the New York College Bernard Baruch in Manhattan and from there in 1962 went to the army.
Design and Model World
Demobilized, Ralph Lauren got a job at Brooks Brothers, from where he went to the company Rivetz & Co, which specialized in the tie sewing. After reading the Roman Great Gatsby novel, Ralph proposed the idea of creating wide ties, but the innovation of a young employee did not find approval among brand designers.
Then Lauren began his own production of men's accessories. Ralph managed to convince Bloomingdale's shop owners and Neiman Marcus to purchase a large batch for implementation. In 1967, the initial fashion designer had the first investor - Norman Hilton, who invested $ 50 thousand in Lauren Polo Fashion. Ralph managed to expand production and open their own store, and in a year - a department in the Bloomingdale's brand boutique.
By 1969, the first collection of men's clothing Polo Ralph Lauren was ready, the logo of which was the polo player. The name of the company caused Association's buyers with the world of aristocracy. By creating the items of the male wardrobe, the fashion designer boldly combined British severity with sports elements. The collection includes models of trouser loose, shirts, polo shirts, blazer and strict jackets. Clothes of Brenda Ralph Lauren bought young business entrepreneurs and older people.
In 1970, Lauren, a fashion model without special education, awarded the first award of Coty Award fashion critics. In the early 70s, the post of President of Ralph Lauren was taken by Peter Smith, which expanded production by creating a part of the perfume and expensive accessories. By increasing sales areas, Ralph opened a store in Beverly Hills, Rodeo Drive on Street. In 1971, the first collection for women Ralph Lauren Womens Wear appeared, whose hit was a cotton shirt, tailored on a male manner. The idea of Ralph learned his own wife, which often bought for himself men's shirts of small sizes.
Ralph Lauren became the only designer in the world who created a collection of sports shirts performed in 24 colors. At this time, polo t-shirts appeared with the image of the company's logo. Recognition was waiting for Lorena and in Hollywood: In 1974, the fashion designer was offered to create sketches of costumes for the film "Great Gatsby". A year later, the designer team was awarded the Oscar Prize.
In the mid-70s, Ralph continues to expand production: the designer has released the Chaps by Ralph sports line, a collection of Ralf sunglasses. Lauren managed to turn sportswear into the table of taste. In 1978, famous aromas appeared - POLO Men's Toilet Water and Perfumes for Women Tuxedo and Lauren.
In the same year, a presentation of the revolutionary collection of designer Western Wear was held, in which Ralph joined the English Country Style with the American direction in the Spirit of Western. Ralph discovered the world leather and suede products with fringe on the edges, high boots and rice jackets. For the first time, American style was massive distribution in Europe. A great contribution made a fashion designer to create clothes for children of all ages. In 1979, feeling the trends of time, Ralph Lauren works with PR agencies, creating large advertising projects.
In 1981, Lauren launches a line of home textiles, dishes, interior items under the general name of Home Collection. As the underwear sewed from a torn fabric, Ralph came up with decorating pillowcases near buttons. In the 80s, collections of underwear, furniture models, leather products appear. Ralph Lauren opens boutiques in London.
In 1986, the photo of the American designer appears on the cover of the Time edition, where the unfolded biography of the entrepreneur also was printed and his interview. Ralph Lauren appeared before the readers by a person who embodied the American dream of life. The fashion designer was able to rise from the lowest society to his top.
Ralph Lauren is one of the few designers who use modern technology. In 1997, the fashion designer placed shares on the American Stock Exchange, the company acquired the company Club Monaco, opened the official website of Polo.co, where an online store appeared in a year with lower prices than in branded boutiques. In early 2000, the discovery of Showerum in New York. A program appeared on the site, with which any buyer could create your own polo shirt design, changing the color, size and length of the product.
Ralph Lauren since 2006 does not use natural fur in the creation of clothing. Designer a lot of money sacrifices for charity, being a member of the Breast Cancer Foundation. In 2006, Lauren concluded a contract for the creation of sportswear for Wimbledon.
In 2007, the designer became the only owner of the title "Fashion Legend" from the American Council of Fashioners. At that time, there are already more than 300 stores of Lauren, including in Russia and Japan. In the same year, six Ralph Lauren boutiques opened in Moscow, in which, in addition to clothes and home interior items, you can buy shoes, bags and perfumes.
Since 2008, Lauren has been creating sports suits, caps and icons for the US Olympic team using the Paints of the State Flag.
In the late 2000, the receptions used in the advertising of the products of the fashion house of Ralph Lorena, became the subject of a media scandal, which broke into the network. The company was accused of the fact that the photos of the Filippes models were changed to unrecognizable. On advertising billboards in Japan, a girl suffering from anorexia was concerned. Later, representatives of the design house officially announced a mistake made by creating snapshots.
In 2015, Ralph departs from the company's affairs, providing the post of creative director Stefan Larsson, the former top manager of the Old Navy brand.
Personal life
The personal life of the designer was at least happily than professional activities. In 1964, the wedding of Ralph Lauren and Rica Ann Low Bir, the therapist on education, with which the designer met, while still a student. The family turned out to be strong. The wife not only supported homemade comfort, but also became a source of inspiration for the designer. The spouses had three children - the sons of Andrew and David, Dylan's daughter.
The eldest son Andrew received acting education, starred in the cinema, then engaged in producing. David helps his father in business. In Polo Ralph Lauren, the Middle Son is held by the post of vice president, he is married to the niece of the former President George Bush. Daughter Lauren behaves his own business. Now Dylan's shop on Manhattan Dylan's Candy Bar is considered the world's largest trading point selling sweets.
In addition to the apartments on Fifth Avenue Manhattan, the Ralph Lorena family belongs to the estate in Colorado and Bedford, at home on Jamaica and in Long Island.
Ralph Lauren now
The designer continues to create clothes and surprise fans. For dating novelties, a fashionable house, a fashionable house is used by the page of the official website and an account in "Instagram". The presentation of the fall-winter 2017/2018 collection took place on July 27 in Lauren's garage in Brooklyn.
In the show, personal auto designer were involved - Ferrari, Bugatti and Bentley began on the 20th century. At the show it was possible to immediately buy liked wardrobe items.
The year was the anniversary for the fashion house Ralph Lauren, from the moment of its foundation, exactly half a century passed. The presentation of the anniversary collection contains the best samples of the style - strict costumes, elegant dresses, white shirts. Guests of the evening became Katie Holmes, Jessica Chestain, Donna Caran and others.
Also, the designer launched the ICONS media action, to participate in which the Wittoria of Nehetti, Fredericke Sophie, Margaret Cool Male, Camerene Russell, Jean Campbell, Stella Tennant, etc. Especially for the Ralph project selected 10 iconic things, which at different times the brand history became hits at different times. Collections. In addition to the objects of the wardrobe, the fashion designer used the accessory - the famous Ricky bag, to the creation of which the designer inspired the spouse.
In 2018, the next collection of a fashion brand was presented at the show in New York Central Park. As a podium, a terrace on the playground next to the fountains and pond was equipped. An American actor Essail Elgort became one of the main participants of the show, who received the title of international ambassador to Ralph Lauren. He has already appeared in a promotional video dedicated to the fragrance of Polo Red. The music composition "HOME ALONE" was performed in the video, which the Elgort himself was performed.
State assessment
The state of Ralph Lorena for 2017 amounted to $ 7.5 billion, which made the fashion designer with one of the richest people of the planet. In the "Forbes" rating, the name of the designer took 57th place in America and 165 - in the world. Ralph has a controlling stake in Polo Ralph Lauren Corporation.