Biography
Alexander Friedman is a representative of fashionable business training in the last ten ten years. Gazprom and Sberbank, Channel and Rostelecom are resorted to the help of an expert on personnel management and constructions of effective management, the first channel and Rostelecom. The business coach believes that there is no single, suitable for any situation of the problem of solving problems. And he can just teach methods to how to melt employees, from the lowest to the head of the company, to issue a high result without high transformation costs.Childhood and youth
In the biography of Alexander Friedman there are some gaps that the businessman himself is not in a hurry to fill. From rare interviews, it is known that in childhood he dreamed of booming the oceans and dive into the study of the historical past. The service in the army Alexander considers the school of life, "which gives something", and the years came to this conclusion. And when I served, I did not think so at all.
At the end of the 80s, Alexander began to develop a business in several directions, including - sales, sports equipment production. Companies have successfully developed, and the surrounding Friedman people began to be interested in what he does, to stay afloat in the sea of competitors, asked to share experiences. So gradually Alexander switched to counseling and disseminating their own developments. However, in a number of firms where it was before, the business coach has retained a place in the manual.
Literature and trainings
Alexander without false modesty calls himself the only consultant in the territory of the former USSR offering comprehensive learning for the head for all competencies. And in the field of strategic management, Friedman developed a number of exclusive techniques, which highlights it against the background of the remaining guru of management sciences.
Alexander emphasizes that his trainings are not built on the principle of finding a response to the question "What if ...?", But to identify the lack of knowledge necessary for decision making.
"Because a person who does not know the principles and a knowledgeable decision can solve only this task. A slightly modified task, it is no longer able to resolve. "Own practical experience, defined as Organizational Development, Friedman sets out full-time and online seminars, in books and in speeches on television. They developed copyright courses "Homoboss: Man Manager" and "Kings and Cabbage: Matching Corporate Governance".
One of the books is called "you or you. Professional exploitation of subordinates. " Addressed to those who did not decide - to manage the situation or obey her, fearing to leave the comfort zone.
"Or you manage or manage you. Either you highlight the choice, or the choice of a little later makes you. Or you solve the question, or a question after a while begins to solve you. "There is no third.
The course of video deck "Delegation: result with the hands of employees" implies response from the listener. After each lecture, Friedman defines the answer to which you want to send to a strictly specified time. If the response is not received, access to homework is closed. Training teaches the manager not to pull the blanket on itself and do not drag the load of responsibility alone.
"You or chaos" - allowance for a novice leader, telling how to embed planning to the corporate governance system, get rid of the Bardaka and Abrals and achieve the goals.
The program "Hard negotiations" teaches to communicate with the opponent in various situations (at official meetings, by phone, etc.), distinguish between and how "dirty" technologies and neurolinguistic programming are used.
At the "art of whip and gingerbread" seminar, participants find a response to the question of how to improve the efficiency of employees through encouragement, what kind of motivation is to choose - material or intangible, how not to figure out the conflict, and if he happened - how to competently repay and not allow in the future .
Personal life
In conversations with journalists, Alexander sometimes told about the moments in his personal life, for which he was grateful to fate and who formed in it the distinctive features. With all this, it was spent exclusively about work. About family members, wife and children are not a word.
Among such key points - the place of residence, Riga, the city, which, according to Friedman, is suitable for him energetically. By inheritance from the parents, the businessman believes, the systemic thinking passed, the ability to see patterns and trends in separate facts. Lucky and in the fact that the profession was given over 25 years is a favorite case, even fatigue in such a situation is not similar to the exhaust, but only for satisfaction from self-realization.
To restore the forces after flights and seminars, the business coach listens to jazz. Prefers classic, with a clear sound of saxophone, piano and double bass. Several times can reread the works of Henry Lion Oldi, a fictional writer, the authors of Oleg Ladyzhensky and Dmitry Gromov are hidden for whose name. The books of this Tandem Friedman appreciated for soft humor and ironic situations, virtuoso possession of the Russian language and filigree throughout the plots.
Alexander is happy that he lives in an era, even if developing, but capitalism in the post-Soviet space. Unlike socialism, when the future of a person is predetermined and the choice for it has already been made, this formation makes it possible to manage your own life.
A businessman collects jokes about business and experiences from traveling, loves to visit Europe. Photos from the trips places on the page in "Instagram". Accounts in Facebook and VKontakte are used for official purposes. There are excerpts from books, useful links, trainings of training.
Alexander Friedman now
Alexander - Managing Party Partner of the Amadeus Group of Companies, the main activity profile of which is Consulting. Half of the month consultant spends on rides in Russia and CIS countries. In 2018, Friedman traveled with seminars dozens of cities, from the Riga seaside to Northern Surgut, from Odessa to Yerevan.
The last book of the business coach "How to punish subordinates" publishing house called the world's only penalties in the management system in the world. The author stressed that he dedicated this work to the moral side of the question, to punish a person by the ruble Alexander considers harmful.
Moreover, a fine is a form of internal corruption and an indicator of the helplessness of the chief. Relations between the head and subordinates are transparent: how people manage, so they work. The professional head of bad subordinates does not happen.
Quotes
"Teaching it is necessary for the company's effective activities. But what people want, you can learn as motivation. "" Do not be sucked - and you will not be divorced, do not look for magic tablets - and you have a chance to meet a professional. Therefore, let's approach management as a profession, and the profession is quite complicated. "" The amateur chooses actions - a professional consequence. What is the task of the head as part of the management? Show a person unobtrusively, intentively consequences of choice. But it is impossible to deprive the choice. Help better make the right choice. "Bibliography
- "You or you. Professional exploitation of subordinates "
- "You or chaos. Professional planning for regular management "
- "Managing actions of subordinates"
- "Art of constructive dialogue"
- "Stress management for business man"
- "How to punish subordinates"
- "Management of your character"