Biography
The transfer of "Morning Mail", now relating to the category Retro, was mandatory for viewing the USSR in the Army on a par with the program "Serving Soviet Union". Millions of spectators on the day off after breakfast were in a hurry to the television screens to hear favorite songs and see the smile Yuri Nikolaev. If the "Christmas meetings" Alla Pugacheva competed with festive liturgias, then the morning musical transmission distracted songs from Sunday church services.History of creation and essence of the program
The most musical post office of the Soviet Union opened in September 1974. Television functionaries loved to give a hatch to launch new projects at the beginning of the school year: Exactly 10 years before the "Morning Mail" show on the screens the other megapopular program debuted, in the title of which the time of day is also mentioned - "Good night, kids!". In the September starts of new gears, there was logic: children returned from vacation, adults from vacations.
The Morning Mail had two predecessors - "Musical Kiosk" with an erudite "koshersh" Eleonor Belyaeva, and the program "According to the TV viewers' letters, which in 1973 he led the Speert Yuri Degoters - the future spector of the GCCP. However, both projects were sharpened rather under connoisseurs of classics and folklore than under the fans of modern rhythms. Opening the "Morning Mail", the music edition of the central television took the step towards lovers of the pop song.
The transfer, conceived as a concert on request, went out weekly on Sundays at 11 am and was repeated in the evening of the next Saturday. However, from the actual execution of the requests of the viewers, the editors soon refused. The most advanced part of the public wanted to see the Kumirovs banned in the USSR - Bittles Groups and Rolling Stones, and the wide masses asked again and again to show Soviet lovers - Alla Pugachev and the "Pesnyary" ensemble. As a result, the creators showed clips of those performers who were considered necessary and possible to promote.
The program has become very popular - if you can hear Western stars, for example, having caught a radio broadcasting of Novgorodtsev, then see - only in the "morning mail". Viewing a half-hour show was included in the official routine of the Sunday Day of the Soviet Army soldiers. Civil audiences during the demonstration of the transfer included tape recorders in the hope of getting a pop novelty in the homely musical collection. The nail of the program is an up-to-date western song - usually ran at the dessert and sounded in the transfer final.
The thematic issues of "Morning Mail" were gradually emerged, dedicated to aviators or seafarers, a resort rest or women's day, in each of which the clips were tied to the story on the story. The transfer was a pioneer of the production of clips in the Soviet Union.
The tribute of respect for the initial concept was the issues compiled at the request of workers of various industries (employees of the agro-industrial complex or oilmen), which were coming out once a quarter. The transfer was shot not only in Moscow, but also in Odessa, Yalta, Alma-Ata and other cities of the Soviet Union. In the era of the restructuring "Morning Mail" cooperated with the Swedish music transfer "Jacob's staircase".
At the turn of the Millennium, the "Morning Mail" existed a twin program "Good morning, a country!", Started on the "first button", but soon I have moved to the TV channel "Russia". The transfer of the "Academicians" Alexander Tsekalo and Lolita Milyavskaya.
Presenters
The face of "Morning Mail" was a long time showman Yuri Nikolaev, who joined the project in 1975. It was he who read up the present and imaginary letters of viewers from the screen and played the stars in the clips, it was once he appeared in the morning air drunk.In 1991, Nikolaev created his own show "Morning Star", aimed at the disclosure of young music gods, and for 6 years he broke up with the transfer that made him famous. In 1995, Yuri's experience was useful in Vladislav Leaves in the formation of the concept of a new transfer "Guess the melody".
In the era of the twilight of the Morning Mail, except Nikolaev, the show periodically led the magician Amaik Hakobyan, humorist Efim Siphrin and the duet of dramatic actors - Alexander Shirvindt and Mikhail Derzhavin. Each of the leaders contributed to the transfer of his highlight. During the absence in the project Yuri Nikolaev, the audience was most memorized "head of the music post office" - singer and composer Sergei Minaev, in 1989 he won on the "music ring".
In 1997, Nikolaev tried to return to the Morning Mail. In the updated program, his partner was a citizen of the Republic of Belarus Larisa Gribalev, who composed Yuri company and when the Belarusian transmission is shut from the Belarusian version in 2008-2012. With the advent of specialized music channels, the ORT leaders considered the transfer of "morning mail" outdated, and she moved to "Russia-1", where the show began to lead the actress Marina Blue.
"Morning Mail" now
In 2019, the Morning Mail continues to live on the channel "Russia-1". Behind the transfer of the twins Valery and Alexander Ponomarenko. The program consists mainly of fragments of concerts of popular performers, and the video of the audience is shown in the finals of the show. The Ponomarenko brothers support the former communication format - read on the ether of the TV viewers and confidently talk to them.
In the program of the Karusel TV channel, for March 2019, there is a children's morning mail show, in which charming Katya and Tonya respond to the electronic messages of young spectators, give witty advice and demonstrate the speeches of talented children. The presumptive target audience of the transfer is the grandchildren of the devotees of Yuri Nikolayev's fans.