Biography
On May 30, 2019, Olga Buzova broke out with righteous anger and published an emotional post, which was hurried to respond and leave comments by numerous folloviers. The singer in all stated that the supposedly fashionable Georgian designer Demna Gvasalia passed through Ksenia Sobchak a request that the TV presenter of the scandalous "house-2" ceased to wear things about his authorship. She decided to break the jacket from Madrid and sneakers from TsUM to their creator.Childhood and youth
On March 25, 2018, the Russian glossy magazine Vogue did not forget to congratulate the fashion designer Demna Gvasalia with the 37th anniversary and mention how the man managed to change the world of fashion.
Embed from getty imagesHe was born in the Georgian SSR, in the city of Sukhumi, but soon he had to leave his native land - in connection with the Mother and Grandma's civil war, taking the Demna and his younger brother Guram in Tbilisi. According to some data, to get to the point of destination, they had to sell the car with the Kalashnikov machine and buy a horse.
The Gvasalia brothers in an interview with the BURO 24/7 edition in May 2016 willingly revealed the secrets of the family biography, having rummaged unknown persons. For example, from a conversation with a journalist, it turned out that since childhood Demna adored to draw and cut dolls from cardboard, having improving the improvised fashion show with entrance tickets for neighbors and relatives. And Gram, in turn, stated that it would be his director. Actually, everything turned out.
"War happened, and there was a lot of everything: bomb shelter, passals, years, when even in Georgia they told me that I was refugee. That is, a national diversity - for me the question with whom I had to face in 12 years. There were many terrible things, but I knew all this time and did not forget what I want, "said the" offender Buzova ".Remembering school wonderful years, he also told that many ideas for their own collections scream from the Soviet past. For example, once parents acquired a sports suit "Adidas" for physical education, but the happy owner did not wear it, and the shore. Because wearing the "three strips" at the time was considered, compared to the designer, how to ride on Lamborgini.
As for higher education, on the last period of Demna, became a student of the Economic Faculty of TSU named after Ivana Javakhishvili, in 2018 who had fallen into the rating of prestigious universities in the world, and then the Royal Academy of Fine Arts.
Fashion
Before you establish vetements, Demna began his creative way in fashionable houses of France, specializing in the production of luxury clothing - Mason Margela and Louis Witton. Over the years of work in them, Guasalia honed his skills and developed talent to such an extent that he decided to create his own brand.A distinctive feature and his main "choke" turned out to be close attention to detail, democraticity, refusal from an impressive show on feshen shows, search for models through social networks in 2017 and truly magical ability to turn things into fetish, which would not be a poppy . This includes a DHL T-shirt, and a hooded sweater with a photograph of a frame from Titanic.
2 years after launch, Vetements did not resist the flattering comment and high estimate usually a little-gloomy Zemfira is a favorite performer of Demna. By the way, in Russia after a quarter of a century, he came only because of her speeches, and thanks to the old friend and fan of Renate Litvinova, he managed to even sing a duet on Skype with Ufa Rockers and create Hoodie with its image for 62 thousand rubles.
Embed from getty imagesIn parallel with the development of its own clothing line from 2015, Guasalia makes every effort to turn Balenciaga, where he holds the post of creative director of the fashion house, in a commercially successful brand of modernity. And it he needs to notice, it turns out.
For a fairly short time, the brothers managed to conquer and find an approach not only to Russian celebrities, but also "Even in the soul" Kanye West, Celine Dion, Irina Shayk, who went to Los Angeles in white sneakers, Michel Obama, who visited Sarah Jessica Parker in " Endless "boots and yellow dress, Nicole Kidman, Kim Kardashian, Salma Hayek, Rihanna and Miley Cyrus.
Embed from getty imagesDemna himself quite modestly assesses his creations, who arranged a coup in the fashion industry and deserved the prestigious Award The Fashion Awards in 2018:
"We do not try to be cool, I do not think we are cool. I think about those who know, I think that they would wear, whatever we wore, ask them about it, and our collections appear. And if what happens, communicates with certain groups of people, this is a big compliment for us. "Personal life
On the question of such an intimate section of biographies, as a personal life, the Demna responds concisely, preferring not to deepen, do not spread the thought in the tree and not call names, passwords and appearance. Therefore, he now remains open and most important for fans.
Embed from Getty Images "People continue to share their personal life in their work. Third life you sleep. Another third is the work, and then everything else. Labor is a large part of life, so you can't separate it. For me, work in fashion is really fun. The people who we have, look like a family, and need to teach it and cherish, "said Georgian designer.It is also known that he is a deeply believer man, and in music, in addition to Zemfira, gives preference to "Agate Christie" and "Nautilus Pompilius".
Demna Gvasalia now
The last spring month of 2019 was remembered for Gvasalia a resonant accusation of Olga Buzova and a worthy answer to him Ksenia Sobchak, and June is a causing fashion show in Paris.
First, he passed, by decision of the author, in one of McDonald's fast food restaurants. Secondly, condoms were used as invitations. Thirdly, the images of the models were associated with the culture of consumption and other recognizable well-known brands (Heinexen, Pleastech, etc.).
However, the couture is not accustomed to be in the center of the scandal. In 2018, t-shirts and sweatshirts with an obscene slogan "Go to X are called a stormy reaction of the public, and even earlier - women's boots" from Russian passports ".