Biography
It is called Russian Philip Kotler and number 1 in Marketing, and he himself calls Marqueter, that is, practiced in his niche. Igor Mann always keeps up with the times and advises this to each businessman.Childhood and youth
Biography of Igor Borisovich begins in Odessa on March 26, 1965. The boy visited the school with pleasure, study was given to him easily, especially accurate sciences. The guy was distinguished by high discipline, which helped him to earn the title of CMS on sambo.
Having received secondary education and honored "red" certificate, the young man went to Moscow. In 1982, Igor entered the Institute of Department, but next year he got into the ranks of the Soviet Army with the connection. In 1985, he continued his studies and received a profession of an economy-economist after 4 years.
Scientific activity swallowed Mann with his head, and he became a teacher in the same university. Being a young specialist, Igor traveled a lot, reading lectures on training seminars. The man quickly managed to deserve authority in their field, but on what he was achieved was not going to stop. From research and theoretical activities, Odessans moved to practice.
Career
For the first time, Igor's knowledge in practice was able to apply in the Russian representative office of the Swiss company CIBA. Here he was responsible for marketing communications. However, the scientific activities of Mann did not finish and parallel with the work wrote articles and publications. In 1994 he received a degree of candidate of economic sciences, defending the thesis.Having worked on 2 years in CIBA, in 1995 it holds the post of commercial director at the Favor-F company, which was the official Konica dealer. 3 years later, Lucent Technologies goes to the telecommunications company Lucent Technologies as a managing marketing department. This position Mann received more than once in the top organizations, including Alcatel and the MIAN real estate agency.
Having received invaluable practical experience in advertising and management, Igor decided to share it with other businessmen. This is how the debut product "Marketing by 100%" appeared, which immediately became a bestseller. For three years in a row, labor was recognized as the best in his segment. The book was recycled and additions, and in 2005 her new version of "Marketing per 100% - remix" came out. The author himself becomes a business coach and marketing consultant.
In the same year, the MiF publisher opens, named by the first letters the names of the founders - Mann, Ivanov, Ferber. First, it specialized in professional literature on marketing, management, economics and management, and by 2013 publishers began to print books about sports and cooking, as well as children's literature.
Personal life
Despite publicity, Igor does not advertise the details of the personal life and biography.
It is known that he has a wife and two children: the son of Dmitry, which appeared in the 1990s, and the daughter of Elizabeth 2002 born.
Igor Mann now
In November 2019, the release of Mann's book called "Pricehaki" was planned, in which tips on improving business customer focus were collected. In the same year, the audiobook "Rules of Life and Business" at the Vimbo Studio was recorded. This was told by the author in "Instagram" by publishing a photo.Now Igor Borisovich remains the most popular marketer in Russia. His books, articles are still bought by large circulations, and the largest businessmen of the country are signed on the pages on social networks. Abroad, he is also known, his trainings are held in major foreign universities, and books are translated into several languages.
Bibliography
- 2003 - "Marketing by 100%"
- 2005 - "Marketing per 100% - remix"
- 2010 - "Arithmetic marketing for first persons"
- 2013 - "contact points online"
- 2014 - "Number 1"
- 2015 - "Lifehak for every day"
- 2016 - "Do New! Improve business with marketing »
- 2017 - "That Book for Developer. Exhaustive manual for marketing and sales of real estate "
- 2018 - "200+ Points of Developer's Contact"
- 2019 - "Liquidation"