Biography
"Do not be afraid of change" - here is the motto of the program coming out on the NTV channel since 2001 and the transforming bedroom, kitchens and living rooms of bold television viewers. If in Soviet times, according to Mikhail Bulgakov, the apartment question was pleased with Muscovites, then the transfer with such a name is designed not only to improve the life of the masters of the lucky ones, but also to improve the Russians, acquaintances them with advanced ideas in design and ergonomics. The format of the show came to the souls to the viewers, and he had clones on the federal channels of Russia.History of creation and essence of the program
The idea of the "apartment issue", distinguished from foreign predecessors with free rework for the owners, originated from the main producer of NTV Alexander Levin, who was trying to increase the share of non-informational programs on the channel.
Initially, the wife of Journalist Evgenia Kiselev Maria Shakhov was planned for the role of the host of the transmission. However, after the change of the owner of the channel, the spouses switched to TV-6, and the show became his chief editor Natalia Maltseva, who conquered the hearts of the audience an intelligent speech and a friendly manner of communication.
The essence of the program is that Muscovites wishing to change the design of the room in the apartment (it may be a kitchen, but the alterations of the bathrooms "apartment question" are very rare), leave a request on the site. At the same time, the applicants agree with a prerequisite - for a while, they will leave the apartment: to the hotel, to relatives or to the cottage.
So that the show was fascinating, the producers are selected by sociable, able to keep in front of the camera and positive owners, preferably with unusual hobbies. The repairmen have their own requirements - the apartment cannot be one-room (at least two rooms for repairs are occupied by builders and the film crew), and the reselled premises must be completely freed from the former furniture.
Sometimes other considerations affect the selection of applicants. For example, the transmission appeared a sponsor that wishes to relocate the cooking panels - it is clear that preference will give a family wishing to repair the kitchen, not a nursery.
If the owners and apartments meet the requirements, the heroes ask about the wishes for the future interior. The execution of request depends on the imagination of the designer and the presence (or absence) in the sponsor of the corresponding materials. For example, the heroes report that they hate brown in the interior, and the designer takes to prove that they will like the designer in the chocolate palette with orange and green inserts.
At the end of the repair, the hosts are returned home and evaluate the transformation, for which the audience was observed for the process. On the screen, the entire alteration from the acquaintance with the owners of the apartment before the demonstration of the result occupies (excluding advertising pauses) 40-45 minutes. In fact, the repair goes 2-2.5 months. The average estimate of one alteration - 1, 5 million rubles.
Leading and designers
In 2012, the "apartment question" appeared the second leading. The girl with a characteristic South Russian said was Natalia named after Natalia, but in the transmission appeared as Olga Shulga, using the surname of her husband as a pseudonym. Olya, despite the mathematical education obtained at the University of Rostov, to the "apartment issue" there were a variety of programs from the weather forecast to "OTC" on the first channel. Now it is converted alternately Tatiana Gramon, a graduate of the Moscow School of Design, and Oksana Kozyreva.Designers can get to the "apartment question" as well as the owners of the apartments, leaving the application on the transmission site. About such a "pioneer" method of introducing on the show told in 2014 in the "Live Journal" Marina Savelyev. The lady told that not each project proposed by the designer is approved by the transfer editors. However, the main way to attract generators of interior decisions is the cooperation of the program with the design bureaus. One of the favorite authors of the projects of the "apartment issue" is the young Ekaterinburg architect Mikhail Shaposhnikov.
Interesting issues
As a rule, the owners of the apartment in which the transmission designers have implemented creative ideas, rejoice in changes - give the film crews, cakes and homemade souvenirs and scattered in gratitude. But there are exceptions.
The brutal fan of the Aria group, Evgenia Kachallov, did not like the change made by the "apartment issue" in the bedroom. According to the owner, a room for recreation and love came out, and a dull office with fragile switches, and the legs of a married lubbie fallen fell off after 2 weeks of operation.
He was published a scandal with alteration of cuisine Actress Irine Muravyeva and her spouse - director Leonid Eidlin. Creative couple considered that repairs reduced the size of the room, innovations (like a horizontal refrigerator) are ridiculous, and the design does not correspond to the age and lifestyle of the owners. The actress asked the Maltsev who was trying to smooth down, whether at least a photo of the former interior was preserved so that it was possible to posstalgate.
Unlike the star of the film "Carnival" of the Primaudonna Russian pop to the alteration made by the "apartment issue", reacted positively. True, Alla Pugacheva transfer repaired not a residential premises, but a working office.
Designer of the project implemented in 2008, Diana Balashov, but separate elements, for example, a drawing of an outdoor coating, came up with an artist, decorator and director Robert Wilson. As a result, the interior turned out simultaneously feminine and hooligan, as Alla Borisovna herself. Natalia Mal'tseva noted that Pugacheva turned out to be a welcoming mistress.
TV viewers ask a question: whether it is necessary to repair apartments and offices of media person free to repair, capable of independently finance the designer alteration. On the official website of the program and other forums to producers, the show has repeatedly been given to the Council to help people with disabilities and other citizens in difficult circumstances.
The Creators of the Translations call on to revise the issues and make sure that the "apartment question" realized many projects that improve the housing conditions of Muscovites with special needs - made a kitchen for families in which the guys grow with Down syndrome, created premises in which it is cozy to live in various ages.
In June 2019, the transfer repaired the room for Ani, Christina and Nastya - the alteration was called "Capsule Children for Three Sisters". Each of the girls 2, 11 and 13 years has gained a sleeping and workplace.
Unfortunately, people with disabilities rarely own multi-room apartments and are not always smiling, sociable people who want to see television viewers on the screens. Sometimes a series with wheelchair participants receive negative responses. It happened when the Heroine of the "apartment issue" was the owner of the title "Miss World" among the ladies with the disabilities of Ksenia Bezuglov. The husband of a secular lioness is the director of the construction company, and the family is available to the most difficult repair.