I-Biograge
Omunye wabathengisi be-Tom Peters ubizwa ngokuthi "zivuke u-brand." Umbhali uyazi kahle ukuthi yini abhala ngayo, ngoba uziphendulele umkhiqizo isikhathi eside edlule: indoda ethile ibona ibhizinisi gurus ngokubaluleka komhlaba, futhi izincwadi zayo ezishukumisayo ziye zaba nezinzuzo ezingokoqobo zawo wonke amazinga. Umlobi wasungula inkampani yakhe futhi iminyaka eminingi ufundisa izinkampani ezinkulu kakhulu ukwakha ibhizinisi futhi asebenzise ukuguqulwa kwenhlangano emikhakheni yemakethe eguqukayo.Ubuntwana nentsha
UTom wazalelwa eBaltimore, e-USA, ngo-1942. Isibonelo sakhe, uPeters ukhombisa abalandeli ukuthi imfundo eqhubekayo iyindlela ebaluleke kakhulu empumelelweni. Ngokwesimo se-Twitter, naye uzibiza ngawo wonke umfundi nomfundi, futhi kuphela umbhali, umeluleki, umnikazi webhizinisi. AbaseMelika bafundwa esikoleni esizimele, baphothula iziqu lapho, ngawo-1960 wangena kwi-Cornelia University. IDiploma yokuqala ihambisana nobuchwepheshe bokubunjiniyela bomphakathi.
Ngo-1970, indoda yanquma ukuqhubeka nezifundo zakhe futhi yakhetha iStanford ehlonishwayo yalokhu, lapho yaba yinkosi yabaphathi bebhizinisi (i-MBA). Ngo-1977 wavikela ukuphikisana kwakhe nodokotela kwifilosofi, enakekela izindaba zokuziphatha kwenhlangano. Ngaleso sikhathi, uTom wayehlala esigodini saseSilicon, esebenza enkampanini yokubonisana mckinsey, lapho kuxazululwa khona imisebenzi yokuphathwa kwamasu. Ngaphambi kwalapho, uPeters wakhonza emandleni ase-US Naval, ehlanganyela emkhankasweni waseVietnam njengengxenye yezingxenye zobunjiniyela nezokwakha.
Impilo yomuntu siqu
UTom onomndeni uhlala epulazini ngamahektare ayi-1400 emaphandleni aseWest Tingmouth, eVermont. Impilo yakhe yomuntu siqu iye yathuthuka ngenjabulo futhi igeleza ngokuthula, ngokubambisana nonkosikazi wayo, umdwebi womculi uSusan Sarget, bahlala ekhaya elipholile elibheke ezintabeni. Abalingani bazalela i-alpaca, izimbuzi, amahhashi nezinye izilwane, phakathi kwezinja eziyizintandokazi zikaRosie, isando no-walley.Ama-biographies aseSt. Petersburg anikezelwe ezincwadini eziningana, kufaka phakathi ama-Tom Peters: Umprofethi odumile wohlobo lokulawulwa kanye nendoda yenhlangano eya e-Skunk:
Izincwadi
Ngo-1982, uTom, kanye nozakwabo, uRobert Waterman wabhala incwadi ethi "Ekufuneni ukuphelela", okubutha ukubuyekezwa okuhlangene ", okwakubuthana ama-petseller, kwabeka ama-petics amaningi okucatshangwa kwebhizinisi. Ngemuva kweminyaka emithathu, "uthando lokuphelela" lushicilelwe, oluvikele impumelelo. Kusukela lapho, i-bibliography iphinde yagcwaliswa ngamanani amaningi amavolumu asebakhona abaphathi abaphakathi nabaphezulu. Imisebenzi yabaPeter ibhaliwe iyaphila, iyathakazelisa futhi yethula isifinyezo sokuhlangenwe nakho okuphumelelayo kwezinkampani ezisebenzayo ezinolimi, oluqondayo ngisho nasezinganeni.
UTom akakhawulelwe ekubhaleni. Wahlela inkampani yakhe ebonisana naye Tom Peters Company. Ngaphezu kwalokho, indoda ethile ibamba iqhaza ezinkulumweni zomphakathi, ayehamba nayo emhlabeni wonke.
Tom Peters manje
Naphezu kokuguga, izimpumelelo ezivelele kanye nezigidi zezigidi eziningi, okuncane okufana nomuntu okufana nokwenza ikhono nokungasebenzi. Umhlaba oguqukayo ngokushesha ubeka imithetho emisha ebhizinisini, futhi abafokazi bafuna ukubamba izinguquko ezibalulekile bese basabela kubo. Ngakho-ke, ngomcabango wokusebenza, amehlo akhe asakhanya enzalo.Ngo-2018, kwakhululwa incwadi ethi Incwajana Ehamba phambili: Ukuhlangabezana ne-Tech Tide ngomsebenzi owenziwa yiphiko nemisebenzi egcina, lapho uTom anikeza ukubukwa kwawo kwebhizinisi ezindaweni ezingokoqobo. Isikhathi sifika lapho isipiliyoni sebhizinisi Guru singasetha kabusha, ngoba umhlaba usuhluke ngokuphelele.
Kodwa-ke, uPeters usagcizelela ukuthi umuntu kufanele afakwe endaweni yebhizinisi endaweni yokuqala. Umbhali ubiza umfundi ukuthi alwele ukuthuthuka kulo msebenzi, ukuze indawo yokusebenza ingaweli engcupheni ngenxa yentuthuko yezobuchwepheshe. Ukuhlukaniswa okushumeke ngokuthuthuka kwabo nokuphakama kwazo kuzovumela ukuchuma eminyakeni yekhulu lezobuchwepheshe.
UTom usaqhubeka nemibiko. NgoJuni 5, 2019 Ukuphathwa kwe-GURU kubamba iqhaza ku-World Business Business Forum Bogotá. Izithombe ezivela kulo mcimbi zishicilelwa kuwebhusayithi esemthethweni yomeluleki webhizinisi. Lapha, izindaba, izindatshana, izingxoxo zombhali nokubuyekezwa kwezincwadi ezintsha zivela.
I-Bibliography
- 1982 - "Ukufuna ukuphelela. Izifundo zezinkampani eziphumelela kakhulu zeMelika "
- 1985 - "Uthando Lokuphelela"
- Ngo-1987 - Ukuchuma Kwezinxushunxushu
- 1997 - "isiyingi sokwenza izinto ezintsha"
- Ngo-1999 - "ZIQHAWULE KULO MPHAKATHI"
- 2003 - "Cabanga nje! Ubuhle ebhizinisini ngesikhathi sokubhujiswa "
- 2005 - "Ithalente"
- 2005 - "Ubuholi"
- 2005 - "Design"
- 2010 - "Lezi Zinto Ezincane Ezibalulekile: Izindlela eziyi-163 Zokuthola Ukuphelela"
- Ngo-2018 - Ukuhlukaniswa Okugqamile: Ukuhlangabezana ne-Tech Tide ngomsebenzi ozowela nemisebenzi yokugcina