Biography
I-Este Lauder ngusomashishini kunye nomnini-moya, umsunguli wenkampani ye-cosmetic kunye nohlobo lwe-Esayine. Ngoku uphawu lubandakanyiwe phezulu kwimibutho ethandwayo kwicandelo leziqholo kunye ne-cosmetics, kwaye iimveliso zayo ziphunyezwa kumazwe ali-130 ehlabathi. Yonke le nto yavela ukuba ngumfazi owayengoyiki ukuthengisa nokukhuthaza i-shit yakhe.Ubuntwana noLutsha
UJesane uEstere Mentzer, ubuYuda bobumhla kunye nomhlaza kumqondiso weZodiac, wazalwa ngoJulayi 1, 1908 eNew York. Ekunye nentsapho yakhe yayihlala kwindawo engalunganga yeso sixeko. Abazali baphakamisa omnye abantwana aba-7. Ukufika kwethu kwimpumelelo, i-gontrer ayithandi ukusasazeka malunga neminyaka yabantwana, kodwa incwadi ethi "Este Lauder: Ngaphandle komlingo" wavula ikhuselo lemfihlakalo kwibhayiloji yomfazi phezu kwebhayili yebhinqa.
Le ntombazana yayingabahlobo njengomalume, shoay, owayehlala kwindlu yosapho. Ukusebenza i-dermatologist, indoda yayithanda ukudala iidiliya ezahlukeneyo, kwaye intombazana encinci ibukele i-goriulations. Ke uYohane wayidlulisa umtshana wemfihlo yemveliso ezimeleyo.
Ebutsheni bakhe, le ntombazana yanceda utata wakhe, esebenza kwivenkile yakhe. Uhombise iwindow yevenkile, ubukele abathengisi banxibelelana nabathengi, benze izigqibo zokuqala malunga nobugcisa bentengiso.
Ukusekwa kwe-Super Actreate yexesha elizayo ifumaneke kwisikolo saseNewtown. Iminyaka yayihamba, kwaye isathanda ukuqaphela iiyunithi zovavanyo. Nje ukuba uEster wayebambe amava azimeleyo kwaye edale i-cream, eye yaba yisampuli yokuqala yophawu lwakhe. Ukwazi imvakalelo kwizithako, ukuthathe ifomula ukuze ihambelane neemfuno zolusu.
UMNYANGO WOKUGQIBELA WOKUGQIBELA WOKUQALA WOKUGQIBELA WOKUGQIBELA WOKUGQIBELA WOBUGCISA. Kwincoko, le ntombazana yabelana ngemfihlo kwaye inomdla wokunxibelelana. Unxibelelwano lwaphela ngenkcazo-nkqubela ye-cream kunye nokungcamla ngendwendwe. Emva kwethuba, imveliso inokuthengwa kwiiSalons zeZixeko zeZixeko zedolophu. Ukugcina inzala kwiimveliso, uMdali wenza amaxesha ngamaxesha abonisa imiboniso kunye nemiboniso. Abathengi bekungafuneki ukuba bahambe naphi na. Bathathe isampulu, bahleli kwisitulo senwele.
Ubomi Buqu
UEstere watshata ngo-1930. UYosefu wayenguYosefu uLauder. Iminyaka emi-3 emva komtshato, owamazibulo, unyana kaLeonard wavela. Ngozali ngelo xesha basebenza kuphuhliso lweshishini losapho. Indoda yayingumshicileli, kwaye umfazi wakhe wabandakanyeka kwintengiso nokukhuthaza iimpahla.Isibini sobomi bomntu sasingenamafu. UEstere washiya iqabane, wasinda kuqhawulo mtshato olusemthethweni, emva koko wabuyela kwi-lono yentsapho kwaye watshata noJosefu. Emva kwethuba, ngo-1944, unyana wesibini wesibini, uRonald wavela.
Ishishini kunye ne-cosmetics
I-Lauter Chemists ivele ngo-1933. Emva kwexesha elithile egameni labasunguli kunye negama lencwadi leyo, ileta "yathatyathwa ngokutshintshwa ngu" D ", noEstere benikwe igama. Ifanekiswe into ekufuneka ibaphulaphuli ekujoliswe kubo. I-Lauder yayinethemba labathengi kumabhinqa amabhongo afumana impumelelo engafuni kuchitha ixesha kwiinkqubo ze-Cosmeitic.
Inqanaba lokuqala lokubala lomfazi yayikukuvulwa kwevenkile kweyona nto ibizayo ngexesha lendawo yokuchithela indawo. U-Este waya eMiami, apho waseka khona isebe lenkampani kwaye wafumana amanye amaqheloni akolo.
Ukusebenza kwisicwangciso seshishini, amaqabane athenge igumbi lendawo yokutyela yaza yalungisa ivenkile. Ikhitshi laba lilabhoratri yasekhaya. Ngenjikalanga, iimveliso zazipapashwa, ngokuhlwa, i-lauder yenze i-batch entsha yemikhrethi kwaye ithengiswe kwintengiso.
Ngo-1946, i-Brand yabizwa ngokuba ngu-Ethée Laudetics Inc. Emgceni, ukupakishwa kwe-tirquoise ye-cerquiase ye-cerquoise yenziwa. Ekuqaleni, uluhlu lweemveliso lubandakanya izikhundla ezi-4 ezishiya izikhundla, kodwa kamva uCwangciso lwazaliswa kwakhona kunye nezixhobo zokuhombisa. U-Este waqala ukubonelela abathengi besithunzi kunye nomlomo, kwaye waba nguwokuqala ofaka i-powder yomzimba womzimba.
Ukuqonda ukuba imfuno kunye nemfuno yabaphulaphuli iyakhula, i-lauder ikhethe indawo entsha yokuhlala. Baba yivenkile kwi-Saks yesihlanu ye-Saveeth Aveeve Supens. Umnini ufumana e-Este uninzi lwe- $ 800. Eli bhinqa labukele iindwendwe ze-boutique. I-cosmetics yabekwa kwindawo apho kulandelwa abaxumi abanomdla kweyokuqala. Imveliso yemveliso yakhutshwa kwiintsuku ezimbalwa.
Inqanaba elilandelayo lophuhliso lwe-brand yayikukuqaliswa kwe-spfume yombhali. Ngo-1953 ioyile enamancasane iBhabha yabonakala kumashelufa. Ingqwalaselo kwi-novelty ejongene nomfanekiso wenkanuko yebhinqa eliphakathi kwephakeji. Iimpahla zaba ngumthengisi wezigidi kwaye zazisa isigidi sabadanile kubadali.
Emva kweminyaka emi-3, umgca ugcwalise i-cream ye-outoney, iindleko ze- $ 115. Kwiphulo lentengiso lemveliso, izinto zayo zazidwelisiwe kuphela. UMdali akazange athethele phantsi kwesiphumo esigqibeleleyo. Abalandeli bakhe abathembekileyo kwaye baphinda baqinisekisile ukuba iziphakamiso zazifunwayo. Ingeniso yophawu ikhula rhoqo.
Ngo-1960, kwiindonga zeSebe leLondon, i-Elondon, impahla ye-Este Lauder yavela okokuqala. Emva kwabo, i-Parsian Galeries Laifayette yafunyanwa. Umzekelo wamaziko okuthenga amaninzi aqalise abathengisi e-Australia, eCanada naseTshayina, kwaye sele ngo-1981, i-cosmetics edumileyo ivele eRussia. Ngexesha lokuba uphawu lwafunyanwa ngummeli wasemthethweni. Baba nguKaren ngesono. Ukususela ngo-1970 ukuya ku-1985, wabhengeza iimveliso zeBrand.
Ukususela ngo-1964, inkampani yaqala ukuvelisa iindawo zokushiya kwamadoda phantsi kwegama elinguAramis. Emva koko ilayiti yeKlinikhi ivele. Owona mdala unyana wamashishini waba ziziko lendlela. Uhlobo olutsha luqale ukubonisana nabathengi ekukhetheni ii-cosmetics kunye neevisa. Iindleko zoku ngenzala ihlawulwe ngokungenela. Ngo-1983, uBukhosi wafumana iMili-bhiliyoni yokuqala yeedola.
Ngo-1992, uEte waxhasa iphulo lokuqala lomkhombandlela uEvelin ukwenza iNgxowa-mali yoVavanyo lomhlaza wokuqala. I-pink ribbon njengophawu lasasazwa kuzo zonke iivenkile zophawu. Ngo-2003, isixa seminikelo kwisiseko sifikelela kwizigidi ezili-10 zeedola. I-Alobsador yombutho emva koko yaba mzukulwana we-Lauder.
Ibhinqa elingena kwishishini yayingayi kumisa uphuhliso lwenkampani kwaye iqukumbele izivumelwano ezinombala odumileyo noTommy Hiilfiger kunye neempawu zeDkny. Ngo-1995, uEste wafumana isibonda esilawulayo kwi-mas, emva koko wathenga umgca brown orbli. Kwangelo xesha, umboniso woonwabo ololongiweyo, wabanjwa nguElizatserley.
UEstere ususwe kubudala obungama-87, ekubeni ungumnini we-subs ezininzi kunye namabhaso, kubandakanya nomyalelo womkhosi ozukisi. Uye wanikela elona candelo likhulu kwishishini lobuhle kwimarike yaseMelika.
Ukufa
Umsunguli wobukumkani be-cosmetic basweleka ngo-2004. Oonobangela bokufa babeyimvelo yokwaluphala.
Ibhinqa lam leshishini lam lilifa ngoonyana. Ngoku i-brand iphumeza uluhlu olubanzi lweemveliso: ukusuka kwizidumbu, i-cream yetoni yokuphinda inxibe kabini kwaye zisebenzisa i-cressings ukuba ishiye ikhreyimu yobusuku kunye nokulungiswa kwamehlo ebusuku. Phawula kwakhona ubonakalisa iincasa ezintsha, kubandakanya abo bathandekayo ngeendlela ezininzi "ezimhlophe ze-len" kunye "neendlela ze-Elysee".
Inkampani inewebhusayithi esemthethweni. Namhlanje, i-Este Lauder ipapasha kwiincwadi kunye neemagazini malunga nentengiso, ukukhuthaza ishishini kunye nobuhle.