Biography
Este Rauder ndeyeMabhizimusi uye Bhizinesi, Muvambi weCosmetic Kambani uye Iyo Brand of EsEEE Lauder. Iye zvino mhando yacho inosanganisirwa kumusoro kwemasangano anokudzwa mumunda wezvinonhuwira uye zvigadzirwa, uye zvigadzirwa zvacho zvinoitwa munyika dzegumi nenyika dzenyika pasi pemazita akasiyana siyana. Zvese izvi zvakazova basa remukadzi aive asingatyi zvekushambadzira kushambadzira uye kusimudzira shiti yake.Hudu uye Vechidiki
Josephine Esiteri Antertzer, muJudha werudzi uye kenza pachiratidzo che zodiac, akaberekwa musi waChikunguru 1, 1908 muNew York. Pamwe chete nemhuri yake vaigara munharaunda isina kunaka yeguta. Vabereki vakarera vamwe vamwe vana vatatu. Sezvo asvika pakubudirira, mentseri haana kufarira kupararira mumakore evana, asi bhuku rinonzi "Este Rauder: Pasina mashiripiti" akavhura chidzitiro chechakavanzika pamusoro pemukadzi biography.
Musikana uyu aive shamwari dzaabanhatu, Johwani achipururudza, uyo aigara mumba memhuri. Kushanda Dermatologist, murume aifarira kugadzira akasiyana emakirimu, uye musikana mudiki akatarisa manipasi. Saka Johane akapasa muzukuru wezvakavanzika zvekuzvimiririra zvakazvimirira.
Mujaya hwake, musikana akabatsira baba vake, achishanda muchitoro chake. Akashongedza hwindo rechitoro, akatarisa vatengesi vachitaurirana nevatengi, vakaita zvekutanga mhedzisiro pamusoro pehunyanzvi hwekushambadzira.
Kuumbwa kweakazara remangwana remutemo Mod akagamuchirwa muNewtown School School. Makore akaenda, uye achiri kufarira kuchengeta zvikamu zvekuedza. Kamwe chete Esther akabata chiitiko chakazvimirira uye akagadzira kirimu, iyo yakava yekutanga sampu yemhando yake. Kuziva pfungwa mune zvimisikidzwa, kwakanhonga formula kuitira kuti zvinoenderana nezvinodiwa zveganda.
Yakashongedzwa zvakanaka basa diki rebasa rakatarisa kuti hostess yerunako salon. Mukutaura, musikana wacho akagovana chakavanzika uye akawana kufarira kwepati. Kukurukurirana kwakapera nemharidzo yekrimu uye kuravira nemushanyi. Mushure menguva, chigadzirwa chinogona kutengwa mumadhimoni akati wandei ekunaka salons. Kuti urambe uchifarira zvigadzirwa, Musiki anowanzoita mharidzo uye anoratidza. Vatengi havana kufanira kuenda chero kupi. Vakatora sampuli, vakagara pachigaro chehurume.
Hupenyu Hwako
Esiteri akaroora muna 1930. Akasanangurwa wake aive Joseph Raauder. Makore matatu mushure memuchato mumhuri, dangwe, Mwanakomana Leonard akaoneka. Vabereki nenguva iyoyo pamwe chete vakashanda mukuvandudzwa kwebhizimusi remhuri. Iye murume aive accountant, uye mudzimai wake aive akabatanidzwa nekutengesa uye kusimudzira zvinhu.Upenyu Hwako Hwako Havasi Havana Kushaikwa. Esiteri akasiya mumwe wake, akapukunyuka kurambana kwepamutemo, akabva adzokerazve kuLooo yemhuri uye akaroora Joseph kakawanda kakawanda. Mushure menguva yakati, muna 1944, mwanakomana wechipiri wemaviri, Ronald akaoneka.
Bhizinesi uye cosmetics
Laurs makemikari akaoneka muna 1933. Gare gare muzita revavengi uye zita remhando, iyo tsamba "t" yakatsiviwa ne "D", uye Esiteri akatumidzwa zita rake. Yaimiririra chii chinofanira kunge chiri vateereri vanofanira kunge vari vateereri vanofanirwa kunge vari. Iyo Lauder inotarisira mutengi kubva kuvakadzi vane chinzvimbo vakawana kubudirira kusingade kushandisa nguva pane cosmetic maitiro.
Iyo yekutanga kuverenga nhanho yemukadzi yaive yekuvhurwa kwechitoro pane inodhura zvakanyanya panguva yeiyo nguva yekutandarira. Este akaenda kuMami, paakange afunga iro davi reungano uye akawana vamwe vaunodzidza vanobatsira.
Kushanda pachirongwa chebhizinesi, vakaroora vakatenga mukamuri revaimbove restaurant uye vakaumba kuchitoro. Iyo kicheni yakava mushe murabhoritari. Masikati, zvigadzirwa zvacho zvakashambadzirwa, manheru emanheru, Lauder akagadzira batch itsva yemakirwi uye yakarongedzwa kutengeswa.
Pakazosvika 1946, iyo Brand yainzi Estée Lauder Cosmetics Inc. Yemutsara, yakakwenenzverwa yeTurquoise tint yakagadzirwa. Pakutanga, rondedzero yezvigadzirwa yaive ne4 yekubva nzvimbo, asi gare gare iyo Assortment yakadzoreredzwa nema decmetircices yekushongedza. Este akatanga kupa vatengi vemumvuri uye miromo, uye zvakare vakava wekutanga akaisa hupfu hwemumvuri wemuviri.
Kunzwisisa kuti kudiwa uye kufarira kwevateereri kuri kukura, iyo Lauder yakasarudza nzvimbo itsva yekugara. Vakava chitoro muSakt Fifth Avenue Shopping Center. Iye muridzi akawana este akawanda emadhora mazana masere. Mukadzi wacho akatarisa vashanyi vebuutique vanozvibata. Cosmetics yakaiswa munzvimbo iyo iyo vatengi vanofarira vakateverwa neyekutanga. Chigadzirwa chechigadzirwa chakachinjirwa mumazuva mashoma.
Chikamu chinotevera chekusimudzira kweBrand yaive kutanga kwemafuta emunyori. Muna 1953, mafuta akatsamwa ekugeza akaonekwa pamasherufu. Teerera kune iyo inlsty yakatarisana nemufananidzo unomutsa yemukadzi asina kupfeka ari papakeji. Izvo zvinhu zvakava mubatsiri uye akaunza miriyoni turnver kune vagadziri.
Mushure memakore matatu, mutsara wacho wobva wadzorerwa kirimu yakasarudzika, mutengo weiyo yaive $ 115. Mune mushandirapamwe wekushambadzira kwezvigadzirwa, zvikamu zvaro zvaive zvakanyorwa chete. Musiki haana kuvimbisa zvakakodzera. Vatengi vake vanoshuva uye vakatendeseka zvakare vakagonesa zvakare muvambi wekambani kuti zano rake raida. Mari yemhando yerudzi runowanzo kukura.
Muna 1960, mumadziro eDhona yeLondon Store Store Harrods, zvinhu zveEste Lauder akazviratidza kekutanga. Kuvatevera, iyo Parisian Galari Lafayette yakawanikwa. Muenzaniso wezvekutengesa nzvimbo dzekutenga dzakateverwa vatengesi muAustralia, Canada neChina, uye kare muna 1981, cosmetics yakakurumbira yakaonekwa muRussia. Pakasvika nguva iyo Brand yakawanikwa nemumiriri wepamutemo. Vakava Karen nechivi. Kubva 1970 kusvika 1985, akashambadzira zvigadzirwa zvemhando.
Kubva 1964, kambani yakatanga kuburitsa zvivakwa zvevarume pasi pezita aramba. Ipapo mutsara wechinguviriro wakaonekwa. Mwanakomana wedangwe wemabhizinesi akave nzvimbo yeiyi nzira. Iyo nyowani nyowani yakatanga kubvunza vatengi mukusarudzwa kweiyo chaiyo cosmetics uye visa. Mari yeizvi nekufarira yakabhadharwa nekutengesa kwakazotevera. Muna 1983, humambo hwakawana mabhiriyoni ekutanga emadhora.
Muna 1992, este inotsigira mwanasikana waEvelin, wekutanga kuita kuti gadzira mari yekuongororwa kenza yemazamu ekutanga emazamu. Pink ribbon sechiratidzo chakagoverwa muzvitoro zvese zvechitoro. Muna 2003, huwandu hwezvipiriso kune hwaro hwakasvika kumadhora gumi emadhora. Mumiriri wesangano rakazotevera rakazova muzukuru weRuauder.
Mukadzi anoshamisa arege kumisa kukura kwekambani uye akagumisa zvibvumirano neCustoms ane mukurumbira Tommy Hilfiger uye DKNY BRANS. Pakazosvika 1995, este akawana danda rekudzora muMas, ndokutenga mutsara weBobbi Brown. Munguva imwe chete iyoyo, mharidzo yemidzimu yemukadzi yemafaro yakaitwa, Yaive kumeso kwayo Erizabheti Herley.
Esiteri akatama kubva pazera ramakore makumi masere nemasere, ari muridzi wezvakawanda zvidyire zvigunwe uye mubairo, kusanganisira kurongeka kweiyo kusimudzira mauto. Akananga kuganhurana rakakura kwazvo muindasitiri runyararo mumusika weUS.
Rufu
Muvambi wesimba rekushandura rakafa muna 2004. Izvo zvinokonzeresa rufu zvaive zvakasikwa zvekukwegura.
Mukadzi wangu webhizinesi akagarwa nhaka nevanakomana. Iye zvino chigadzirwa chinoita kuti huwandu hwakawanda hwezvigadzirwa: kubva pazvitunha, tonil creams kaviri kupfeka uye vanovharidzira kuti vasiyire mafuta echiso uye ziso rakakwira husiku. Mako anogara achiisa maronda atsva, kusanganisira avo vanodiwa nevakawanda "chena len" uye "Elsee minda".
Iyo kambani ine webhusaiti yepamutemo. Nhasi, Reste Rader anoburitsa mabhuku nemagazini nezvekushambadzira, kusimudzira bhizinesi uye runako.