Biography
Undoubtedly, the main and real heroes with a raging coronavirus pandemic are doctors who are struggling with infection even at the cost of their health and life. But they do not remain aside and world stars (for example, Cristiano Ronaldo and Conor McGregor), sacrifting the savings of medical institutions, and entrepreneurs who organized free food for doctors. Arthur green, whose Performance Group is also related to the first days of the epidemic in Russia, supplies ready-made meals of 250 doctors of the legendary hospital number 40 in communurgist, as well as them. Sklifosovsky.Childhood and youth
In the middle of the first spring month of the 1991s, the 18th, in the Moscow family of entrepreneurs, replenishment happened - first-mentioned Arthur appeared. From an early age, in the sphere of his interests included internships in each other. The boy showed good results in Motocross and perfectly preparing, pleaseing parents and younger brother Yana culinary masterpieces.
In the metropolitan average institution, Green studied with pleasure and without much difficulty. I did not interfere with this evenly received in the 9th grade, when the teenager broke the leg and did not attend the lessons for one and a half months. Then the green time did not lose the gift, and independently passed the program for the entire year and brilliantly passed the exams. By the way, the school eventually graduated from the young man.
In 2008, a graduate, to acquire a certificate of maturity, was reached on the first time to the Faculty of World Policy of Moscow State University named after Mikhail Lomonosov. But, according to his confession, for all 5 years in his native university, he managed to visit only a year, since all the time, the development of business ideas was taken away and energy. However, this did not affect the final estimates, because the student could easily mobilize in a short time and to drive the subject right on the eve of the credit or during the session.
Starting from the age of 14, the young man knew what his own business: Arthur for a couple with a friend owned a tuning studio for motorcycles and quad bikes, giving them an updated and stylish look. The next stage in the creative biography was the opening of the European School of Art, where everyone was given the opportunity to know the secrets and subtleties of design, photographs, floristics, etc.
In the youth, the future owner "Performance Food" was actively engaged in both online sales of household appliances and electronics, launching several online stores with an annual turnover of $ 1 million.
Personal life
Thanks to The Wedding project, the details of the main event in the personal life of the entrepreneur are known. On the last day of the summer of 2013, he took a slender blond beauty Natalia Maksimov in his wife. Future spouses brought Cannes. Already after the first dating, the young man lost his head from love and six months later on a joint holiday in Mexico made a girl a proposal of his hands and hearts.The bride dressed up in a bright dress with a corset and a magnificent skirt, without refusing to the tiars and fates and armed with a bouquet of white roses. The groom died into a black tuxedo with a butterfly tie. As wedding rings, newlyweds chose their choice on white gold ornaments.
Solemn registration in the Kutuzov region of the registry office of Moscow was preceded, of course, traditional bachelor party with a bacheliness. Photos of the latter and now stores "Facebook" of women.
After the lovers believed the relationship, the wedding continued in the restaurant "Moscow Region", where the leading evening was appointed not essential Andrei Malakhov. In marriage, two children were born - a boy and a girl in which his father's soul does not.
Despite the development of the business, a man does not forget about sports, continuing to engage in a motocross adorable since childhood, as well as boxing, snowboarding and bodybuilding.
Business and Career
In the fall of 2019, Arthur Eduardovich talked to Maxim's magazine about how a bright idea came to the creation of a company specializing in the production and transportation of PP.
"In 2015, there were no companies like ours, and I needed to lose weight. Since the market did not offer anything, I had to create a company that herself prepares and delivers the diet. Then, seeing huge unrealized demand, we created, in addition to Performance Food, and other brands, "he explained.At the same time, the businessman revealed the main principles of work (safety and high-quality ingredients from major producers) and described in detail about the selection of food programs (taking into account the characteristics of the body and even religion). He did not forget to mention the team of specialists involved in the preparation of the menu, voiced by step-by-step instructions for the preparation of dishes, etc.
After 2 years, Performance Food has become one of the Performance Group brands along with Level Kitchen, My Food, and later and Easy Meal.
For the activities of the growing year of the year, the brainstorms are closely followed by market participants and analytics. In particular, according to the InFoline agency, the group turnover increased by 92% and amounted to 1.5 billion rubles.
Arthur green now
2019 was saturated for green. In July, in his company, serving residents of St. Petersburg, Moscow, Krasnodar and Yekaterinburg, bought the share of Mail.Ru Group. And in October, she launched the combine in the south-west of Moscow with an area of 5 thousand square meters. m for 320 million rubles.
In March 2020, the best leader of the Year of the International Forum "Innovations and Development - 2017" ordered about the supply of Russian physicians, fought with coronavirus.
"The doctors of the communarch first took the hit of the epidemic, for almost a month they will work selflessly, saving the lives of citizens and guests of Moscow. All doctors work with high intensity, so our support will not be superfluous. We will supply hot breakfasts as much as you need, "he noted.
In addition to the Clinical Hospital No. 40, the daily diet from Performance Group received a research institute of ambulance named after Sklifosovsky. But on this, the group was not going to stop and was preparing to support the medical staff of other clinics.
In addition, additional measures were also introduced on the safety of the goods delivered, in particular, the packaging of orders into additional plastic bags to eliminate any contacts with the external environment. A group of one of the first introduced contactless delivery. At the same time, free delivery of all dishes in the first days of the epidemic was expanded to 50 kilometers from the Moscow Ring Road.
And in June 2020, Arthur Green added another company to his piggy bank - Chef At Home product delivery service. The peculiarity of the new brand was the fact that there were non-cooked meals in it, and the ingredients in the final stage of preparation according to the Su-View technology, which are easy to mix, following step-by-step instructions.
In addition, the company has planned a large-scale regional expansion - in December, the brands that are included in the Performance Group will start working in the political cities of Russia. Among them - Vladivostok, Kazan and Novosibirsk.