Biography
Elena Perminovova - Fashion model and Svetskaya Lioness, a benefactor, a spouse of the Russian entrepreneur Alexander Lebedev. Her path to glory was rapid. Yesterday's ex-model from the Siberian depthion today is one of the landmarks in the fashion world. The Western media unanimously recognize her Street Style icon and the "New Russia" face, and Rihanna, Ivanka Trump, Courtney Kardashian and other world celebrities are in a hurry to the Elena Account in Instagram.Childhood and youth
Elena was born in the town of Berdsk, located in the Novosibirsk region. In the same place, Perminov held childhood and graduated from school. In adolescence, she became interested in the career of the model, but, having received a certificate of maturity, on the advice of parents tried to go "standard" by.
Elena entered the Kuzbass Institute of Economics and Law and could become a lawyer, an accountant or manager, but as a result, the university threw the sake of the model agency. Higher education Perminov received much later, after graduating from the Moscow State University. M. Lomonosov. And at that moment, she concluded a long-term contract with MODUS Vivendis, began to participate in photo shoots, although the first stage of the model's biography ended with collapse.
Perminov got into a semi-criminal history associated with drug trafficking. 17-year-old Lena was on the dock, threatened the term of prison sentence. But the father intervened, who wrote an open letter to the deputy of the State Duma Alexander Lebedev with a request to help her daughter. He lobbied the bill on the protection of witnesses at that time, so he took a living participation in the fate of the Novosibirsk girl.
As a result, Elena was only subject to conditional accusation. Perminova showed amazing resistance for his age. Being under the investigation, the girl continued to work - starred in photo shoots and even appeared in the video clip on the song of Stas Piekhi "where I will be."
Model business
Elena Permnova has fully resumed a professional career of the photo model using an erotic photo shoot in the male magazine "Pleyboy". Soon she received the title of the girl of the month, and a little later he already went on the podium of the most prestigious fashion festivals.In the youth, Elena demonstrated on the podium collection of brands Armani, Viktor & Rolf, Lanvin and others, and participated in shows in European fashionable capitals - Paris, Milan and Rome.
If the permnova cooperates as well-known fashion houses, then the design things of little-known couturies personally prefers for themselves. The fact is that the personal style of celebrity is Avangard, so she chooses such clothes that will be exclusive and unique.
At one time Elena Permnova was Alexander Lebedev's business partner. In 2011, the news appeared that the model was going to do editors of the ROR magazine. Information sounded from the installation of the editor-in-chief of the legendary magazine Purple Olivier Zam.
The celebrity does not leave the duties of a secular lioness. In September 2017, Elena, together with his spouse, visited the celebration on the occasion of the wedding of Yana Rudkovskaya and Yevgeny Plushenko. At the party, the model appeared in a dress from the designer of Ulyana Sergeyenko. In December, the interior of the Evening Standard Theater Awards Theater Award was surprised, extended on a red carpet in a tight transparent dress, under which the outlines of underwear were not guessed. At the solemn event also attended the star of the world cinema kira Knightley.
Later, Perminova visited the opening of the Bulgari Italian jewelry house in Dubai, which became the most expensive in the UAE. For a visit, the Russian model chose a trouser suit from body color fabric with sequins. The company at the evening she was the fashion model Bella Hadid.
Elena is actively engaged in feshen-blogging. The model does not have an official site, but from his page in "Instagram" Perminov communicates with fans on the topics of makeup and creating a harmonious wardrobe.
In early 2018, the celebrity arranged for subscribers a competition, offering guess the cost of the outfit presented in the photo. After a number of voting days, the model called the cost of a bow, not exceeding 10 thousand rubles. The blogger revealed the secret that he often goes to shopping into mass markets, where the original things are looking for, which in combination with jewelry and accessories look impressive.
The personal microblog is Perminovova, in which the photo owners regularly appear in breathtaking outfits, there is another goal - charity. Many brand things exiled by Elena, then go from the hammer. The auction acts under the @sos_by_lenaperminova. This is not only the sale of wardrobe items, but also unique shares, such as participation in a joint defile with a fashion world star. Thanks to the assembled funds for the year, the blogger can help help dozens of sick children who are expected to be expensive.
In 2019, the model appeared in the video of Dima Bilan to the song "Midnight Taxi". She reincarnated to the girl in which the main hero of the roller falls in love. The prototype of the character Perminovaya was the "night butterfly" performed by Julia Roberts in the film "Beauty".
Personal life
The first serious relations of Elena Perminovova arose in his youth in Siberia. It was a famous Novosibirsk criminal authority Dmitry Kholkov (in some sources his name is indicated as Vitaly). He pulled a model in the above-described resonant history with drug trafficking. He helped get rid of Young Lena from this problem, a deputy and businessman Alexander Lebedev. At first, the entrepreneur was the guardian angel for her, and then the spouse.
True, officially Perminov and Lebedev still did not play a wedding and live in actual marriage. But Elena's personal life has developed happily. Entrepreneur and his chosen settled in their own house in discords. At that time, Alexander Evgenievich for a long time did not live with the first spouse. Oligarch's wife Natalia Sokolova, together with his son, settled in London.
Elena has a full-fledged family. Firstborn, Lebedev's wife gave birth at 23 years old. Today, spouses have two sons, Nikita and Egor, and in 2014 the daughter of Arina appeared, about which they dreamed. In December 2020, Perminov again delivered subscribers by posting photos with a rounded belly and saying that he was waiting for a fourth child. Journalists assumed: Elena is pregnant with a girl, because her figure was decorated with a pink bow.
Perminov and Lebedev did not confuse the difference in the age, which is 27 years. Married couple have to live in London and Moscow. This is due to business issues: companies belonging to an entrepreneur are in the UK and Russia.
Husband and wife love to travel with children. Spouses choose a new place to relax every time. Among the places visited by a pair, Mongolia, Zimbabwe and Colombia, the beaches of the solar maldives or their own villa, which is located in the picturesque Italian Umbria, near the city of Perugia.
Perminovova managed to stay in excellent physical form. The weight of the model with a height of 175 cm is still remaining within 50 kg.
Looking at Elena, who likes to appear in bold outfits and open swimsuits, fans are surprised that even after the third births on her body, there were no traces of pregnancy. In an interview, the celebrity claims that every time after the birth of a child, contrary to the recommendations of the doctors, began to engage in physical exercises.
In the house Perminovaya and Lebedev, a gym is equipped, where there is an inventory for training. The model holds a lot of time there, giving preference to power exercises, pilates, dance and yoga. The company makes her sons and adorable daughter Arina, which is already mastered by Pilates.
For impeccable appearance, Elena uses expensive rejuvenating masks and regularly conducts cosmetic procedures in the beauty center of the Sister Alexandra Kiriyenko Brow & Go, which is also a personal makeup artist model. Perminov refutes the speculation of fans about what is fond of plastic, makes injections of fillers on the lips.
The model is categorically against radical measures towards its own figure, especially Perminova does not receive a silicone bust. In 2019, the young mother decided on abdominoplasty. She planned operation for a long time. Even after the birth of the firstborn, her diastasis appeared (the discrepancy of the abdominal muscles) and the umbilical hernia. Thanks to surgery, all the disadvantages were eliminated, and the waist amount decreased by several centimeters.
The new 2020 became especially joyful for Elena: during a family trip to Lapland, Alexander Lebedev, in the image of Santa Claus, made her an offer of his hand and hearts. The frame with the engagement ring the model posted on the page in "Instagram". And in May 2021, it became known that the pair became parents again: Elena gave birth to a boy, whom Alexander called.
Elena Perminov Now.
Now Elena is actively engaged in business. Together with her husband, she founded the Len & Buckle brand. The company specializes in baking gluten-free bread. Also, the spouses belong to the brand "Parsley", a cafe network in the Moscow region and the Tver region. Earlier, a hotel was purchased in Crimea. In the summer of 2020, Alexander Evgenievich and Elena bought a part of the shares of the Cafe-Confectionery "Anderson" network. The Lebedev's National Reserve Corporation received 20%, Perminov herself - 8%.
Pandemic made adjustments to the model and her family. Nevertheless, Elena boldly attended Italy in mid-March 2020 at work: celebrity is confident in his health. She was one of the first to support the actress Olga Kurilenko, which informed the subscribers of his account in "Instagram" about what was infected with coronavirus infection.
Despite the restrictions, spouses with trepidation belong to family traditions. So, in April, they celebrated their daughter's birthday, although the guests had to refuse. For Arina and her older brothers on the country site, an inflatable castle-trampoline was installed.